- Having trouble figuring out how to fire a client politely after too many red flags? AI can help you.
- Are you struggling to come up with ideas for what to post on social media? Again, AI can help you.
- Trying to write an effective, non-cringe “about me” section for your website? AI can help you with that, too!
- Why AI isn't the end of the world for most freelancers
- How to use ChatGPT to respond to emails
- Using AI to help choose your business name
- Coaching AI to give the output you want
- The power of AI in SEO
- Creating social media content using AI
- Crafting excellent ad copy by using Chat GPT
Get the Client Acquisition Toolkit
Join the AI Club
Join The Discussion In Our Community
Click the play button below in order to listen to this episode:
Send Us Your Feedback!
Related Podcast Episodes
Companies and Entertainment
[00:00:00] Brian: welcome to the six Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time listening to the show right now you, you picked the hell of a show to join us on. This is gonna be a doozy of an episode today. Before I even get into the episode today, this show is all for credos and freelancers who are trying to make a living, preferably six figures or more from your income, and you wanna do it without selling your soul.
[00:00:18] Brian: So that outta the way. Let's talk about the real thing that you were here for today and something that I've been putting off talking about because I didn't feel quite ready to talk about it yet, but AI is all the rage right now with chat. G p t, you've seen it everywhere. I didn't wanna be another person to beat a dead horse with information that you can get anywhere else.
[00:00:33] Brian: that's not the thing that I wanted to talk about today, But it is inevitable that we bring this up in the show today because it affects us as freelancers so much.
[00:00:40] Brian: and chat g p t in particular is what I'm gonna talk about today. Now it's chat, g p t. Today it could be Bard tomorrow, which is Google's thing. It could be whatever other thing rolls out a year from now. It doesn't really matter which specific platform it is, it's all about AI and how it's gonna affect our lives and businesses as creatives and freelancers.
[00:00:56] Brian: And I've seen two prevailing things so far in my research and [00:01:00] just existing on the internet in the last month or so as like this whole AI thing's blown up. The first thing I see is 22 year old kids who are making videos on YouTube about how you can make an extra two to three grand a month using chat cheap PT as a freelancer or as a business owner. And so they're basically trying to take advantage and in some way monetize and. In a lot of ways put false beliefs into people's heads that they can just use chat G b T to ba make a bunch of money right now, which may be the case. But that's not really my angle today and that's not really the angle I wanted to bring to interview today the second thing I see on the internet right now is people fear mongering around AI and chat G B T and how going to take our jobs away.
[00:01:34] Brian: they took our germs. That's another prevailing thing that I see everywhere and I don't wanna add to that conversation. Yes, it will change things. Yes, it will probably hurt some people in some areas, but I don't think it's going to destroy our entire creative freelance industry. That's just not my belief.
[00:01:48] Brian: and today I actually wanna talk about hopefully a refreshing change, something about positivity for once.
[00:01:53] Brian: And also this is coming from a place of what I would consider admitted ignorance. there's something called the Dunning Kruger Effect. And I've seen all of the [00:02:00] place right now when it comes to AI and chat, G B T in particular, people who know less about something feel like they know way too much about it, and they will start posing themselves as experts for ai, which chat PTs been out at the time, they record this two months.
[00:02:11] Brian: They just hit a hundred million users or just surpassed a hundred million users, which is insane for something that's been out for two months from zero to a hundred million users in two months. Insane. But in that time, you are not an expert. At best, you've put a couple hundred hours into it. Or at worst, you put 15 or 20 hours into it.
[00:02:26] Brian: Or like a lot of you watching right now are listening right now. If you're on YouTube, let me know. Leave a comment. You are just dabbling around with it. As a fun new novelty that you can just play around with. You can get it to write screenplays for you. You can get it to write funny jokes, which I'll maybe at the end of this episode I'll read one about freelancers who don't have clients chat G B T wrote for me.
[00:02:41] Brian: It's actually kind of funny and stupid, but I've put enough hours into chat G B T in the last couple months to where I know enough about it to know that I don't know anything about it. That's the reality of AI right now. Anyone claiming to be an expert, anyone claiming to know all there is to know about it they are either lying to you or they're lying to themselves. I'm coming from you from a place of, I've put a lot of [00:03:00] time into this.
[00:03:00] Brian: I've been looking at different applications for this. I've been testing it, I've been using it myself, and I now know that I have only reached the tip of the iceberg when it comes to how powerful this is and how we can use it in our businesses and what the future will be for this. And I'm gonna try to have a little bit at the end of this episode about what the future will be for ai, for freelancers specifically, but we'll get to it when we get to it.
[00:03:19] Brian: Now going back really quick, when I mentioned people dabbling with it and using it to write jokes and funny things, if that's you, you're probably underestimating the power of ai. Or worse, if you are watching this episode or listening to this episode right now and you don't really see the future of how much this is gonna affect things, you are vastly underestimating AI and the power it will bring to you as an individual, as a freelancer, and to the industry as a . Whole.
[00:03:40] Brian: So I don't want you to make the mistake of underestimating because you will miss the boat. You'll miss the boat for how this will affect your business and all of the wonderful benefits you can get from it early on. If you're one of the early adopters for this and actually utilizing it in your business, or number two, you'll miss the boat of the entire industry and how it shifts over time because this will leave some people behind.
[00:03:57] Brian: And if you are one of the people who don't take this seriously, [00:04:00] who underestimate this, you will probably be one of those who get left behind from the sort of AI revolution.
[00:04:05] Brian: This to me is what Web three is. People talked about crypto NFTs about how that will revolutionize everything. I didn't really get it. I didn't really latch onto that. I'm sure there's a lot of cool applications, and I'm sure that's not gonna really go away anytime soon. But this is the first thing that's come along in recent times where I have seen the cascading effects and how this will touch every single industry.
[00:04:26] Brian: from content creators to freelancers, to big corporations, to small mom and pop businesses. This will touch everything music creation. There's AI for music creation now creating voiceovers, there's, AI for that sort of stuff as well. It will affect everything.
[00:04:39] Brian: My question is, do you want to be on the group left behind or the group who uses this to your advantage? It's your choice. Anytime something new comes along like this that can completely revolutionize some industry. There is a, small window of opportunity where you have what's called an arbitrage opportunity. I remember this back with, when Airbnb first launched, you could literally go out and rent or buy properties [00:05:00] all over Nashville for really cheap rent or for a really cheap low mortgage and then rent them out on Airbnb for a lot of money and the amount of money between what you paid and rent or mortgage and what you earned in Airbnb is called arbitrage.
[00:05:12] Brian: And there was a huge opportunity for that for about a one or two year period when that first started popularizing in Nashville. And then everyone caught on and then the opportunity disappeared another one is Facebook ads and Google Ads. When both of those platforms came out and started actually getting good, there was an opportunity where you could get. Clicks and eyeballs and users and email list building and customers for really, really, really, really cheap. But that's disappeared now.
[00:05:32] Brian: It's getting more and more expensive every year to advertise on Facebook. And those are small things, in the grand scheme of all things, they're small and they're nothing compared to ai. AI is probably better compared to something like the internet or the Industrial Revolution, , how much that change in affected industries.
[00:05:47] Brian: Although I don't think it's gonna be quite as destructive as, Industrial Revolution was, and hopefully not as much uprising that happens
[00:05:53] Brian: But I don't want you to miss this window of opportunity where a lot can be made if you utilize this correctly. So this episode, I'm gonna cover [00:06:00] nine or so ways to use chat, g p T specifically, although it could, like I said, it could be any of the new platforms coming out by the time you're listening to this. To land more clients and I think I actually have 10 or 11 is what I've kind of come up with at the end of the year. But who knows, this is gonna be a beefy episode. So I have a big claim for this episode and I have a small claim. If you listen to this episode, big claim is these things can fill the gaps in your knowledge and do things that you aren't even remotely capable of doing right now.
[00:06:22] Brian: That's the big claim, which could completely transform your business or small claim. At the very least, this will help you become more efficient. Those are two things you can get outta this episode if you listen and implement what I talk about today. So I'm separating these sort of things into two areas. One is simple things that you can go do right now, and the second is more advanced things, which are gonna be a little harder for the average person to get into. This is stuff that I learned after a lot of different YouTube videos and a lot of different research on blog articles and whole courses have gone through for this sort of stuff.
[00:06:48] Brian: So the first thing I wanna talk about is using the power of G P T for brainstorming. This is one of those things that I've just found more and more value in. The more I do this, and I even used it to literally generate the episode title you [00:07:00] are listening to right now Robots to the Rescue, how AI can help freelancers land more clients.
[00:07:04] Brian: Maybe it's a slight variation of that. If I've changed my mind later, but that's an episode that the AI actually created for me. So when you're trying to rapidly generate variations of something like this podcast title, this is wonderful for it.
[00:07:14] Brian: all I asked chat, g b t to do for this specific episode, I said, write me a podcast title about using AI to get more clients use best practices for persuasive copywriting. Then it gave me an option. It said, attract more clients with AI proven strategies to boost your business growth decent.
[00:07:28] Brian: Don't love it. then I said, give me five more options. And it gave me maximizing your reach, how AI can help you acquire more clients. Number two, the future of client acquisition. Harnessing the power of ai. Three, revolutionizing your sales strategy, AI power techniques, blah, blah, blah, blah, blah. It gave me a bunch of bad ones and I said, give me five more in a fun, informal tone. And then the first one on that next list is Robots to the Rescue. How AI can help you score more clients. I opted for Land More Clients score sounded too broy, but that is just one really easy way to use [00:08:00] chat. G p t, is to come up with titles for things like these episodes , that I sometimes struggle with coming up with ideas for. You can use this for business names if you are the classic freelancer who's going under, like Brian Hood Design, Brian Hood Productions, Brian Hood Media, that's my name, Brian Hood.
[00:08:13] Brian: If you didn't know that, if you're that kind of freelancer, I almost always tell people to pick a business name as well. There's a bunch of reasons for that. We have an episode on the backlog called The Four Most Important Requirements for Naming Your Business. It's episode 130.
[00:08:26] Brian: that goes into some of the reasons as to why a business name is better than just your personal God-given name. But you can come up with business names using chat, g p t. So anytime you need a bunch of variations of something, put it in a chat g b t and say, give me five variations of this and just paste it in whatever you're looking for.
[00:08:40] Brian: It is a wonderful way to ideate and come up with things like that. That's the first thing brainstorming really easy to do. You can use it in so many applications if anything, coming up with a bunch of bad ideas that eventually lead to your good ideas. The second simple use.
[00:08:53] Brian: And this is more closely tied to actual client acquisition is email responses chat. G p t is really actually pretty good [00:09:00] at coming up with email responses to things, anything from specific responses or templates. So the first thing is you can get it to respond to specific emails that you get for different things.
[00:09:09] Brian: And I'm gonna give you one example cause this is an area that I struggle with immensely.
[00:09:13] Brian: It's emails that say no to people and that say it in a really nice tone. If I'm tasked with nicely saying no to somebody, whether it's a, bad fit as a client or whether it's somebody who might be a better fit for someone else. Or what I get more often is people who pitch people for the show as a guest and I have to politely turn them down because they're not at all a good fit.
[00:09:30] Brian: Or sometimes they might be a good fit, but I don't really wanna, work with them for some reason because of their background or their history or something they've said in the past that irked. But instead of spending 10, 15 minutes crafting up a really nice response in order to salvage that relationship, I can literally copy and paste the email and put it into chat g p t, the entire email that they sent me that I wanna respond to, and I can say, respond to this email with a polite decline.
[00:09:51] Brian: And then I just pasted the whole email in. It's somebody requesting to come on the show. And it came up with this response and I thought this was fascinating. I said thank you for thinking of me and for the opportunity to have Anthony [00:10:00] on the show. I appreciate the time you took to share his background, his potential topics for a discussion. Unfortunately, I won't be able to have Anthony on the show at this time.
[00:10:07] Brian: I have a full schedule and unable to accommodate any additional guests. Thank you again for reaching out and I hope you have a great day. Best regards, Brian, that's a lie because I am always looking for guests for this show. I don't want to lie to this person, so all I said was rewrite this with a different reason why I can't have them on the show.
[00:10:23] Brian: He's just not a good fit for the show. That's all I put. Hit enter and it said it completely redrafted the email. dear blah. Thank you so much for considering me and for introducing Anthony to the show. I appreciate the effort you made to share his background and potential topics for discuss.
[00:10:36] Brian: Unfortunately, after careful consideration, I've concluded that Anthony is not a good fit for the show at this time. While his background and accomplishments are impressive, I have the specific direction and focus for the show that may not align with his story and perspectives. Thank you again for reaching out and I hope you understand my decision.
[00:10:51] Brian: That is way more polite way to say no than just saying, thanks for reaching out. He's not really a good fit for the show, but lemme know if you have anyone else in mind. that is how I would typically [00:11:00] respond to an email like that, and this can be replicated on any type of email. A side note, which is just a really important thing to note, is you can literally say if you don't type like that or that you feel like that's too formal, You can say, rewrite that in a more informal tone and it'll spit back a more informal, potentially more fun message that's not so stuffy in corporate sound.
[00:11:19] Brian: here's what chat b t just gave me back when I said to rewrite that in a more informal tone. Hey, blah, thanks for thinking of me and for the intro to Anthony. I really appreciate you taking the time to gimme the scoop on his background and potential topics for discussion.
[00:11:29] Brian: Unfortunately, after giving us some thought, I don't think Anthony would be a good fit for the show at this moment. Although background and achievements are pretty cool, I have a specific direction and focus for the show that may not jive. I would probably rewrite that word may not jive with his story and point of view.
[00:11:43] Brian: Thanks again for reaching out. I hope you get where I'm coming from. So if you don't like the way it writes, just coach it. Give it a response back that you want it in a different way. A more fun, a more polite. You wanna write it like a stoner, you can literally ask for crazy things. You can say. Reply to this with a decline, like Deadpool would say to me, you can do crazy stuff like [00:12:00] that and it'll write it in the tone that Deadpool from the movie Deadpool might write back.
[00:12:04] Brian: again, small things, but it is really good for if I don't really know how to respond to this or I just don't want to respond to it. And it's better than sending no response at all, cuz I'll tell you right now, one of the worst things you can do is when court requests come in from clients that you never respond to at all. I do that all the time.
[00:12:21] Brian: I've done it all my career. It is an awful thing to do. I don't recommend anyone do it and it's because I hate saying no to people. I am not good at polite declines. I don't like rejecting people and because of that I just never respond, which is even worse. Don't be like me in this moment. Use chat g p t to decline these people in your life.
[00:12:38] Brian: you can also use these two craft referral or introduction emails as well. So if you wanna pair them to someone else that might be a good fit for the project, you can also do that. and that's the stuff that's not super fun, not super sexy, but it's interesting and it's useful. Now I wanna get into the advanced uses for chat G P T for a freelancer in ways to get more clients. And this is where I have to introduce the concept of something called prompt engineering.
[00:12:59] Brian: [00:13:00] This is where you are coaching chat G P T to respond in a specific sort of way. And And these can be really short, succinct, prompt engineering phrases, which I'll talk about in a second. Or they can be really, really long. Thousand plus word. specific directions to get chat G P t to respond back in the exact format and way and method that you want.
[00:13:20] Brian: An easy example is going back to our brainstorming example, you could ask it to brainstorm an idea for a business name, That's one way you could ask for it. But a more engineered prompt would be, help me brainstorm a business name like File Pass, which is the hoodie I have on right now. It's one of my businesses.
[00:13:35] Brian: Help me brainstorm a business name like File Pass. It should be one.
[00:13:38] Brian: Give me 10 options and it'll brainstorm 10 options of one word names similar or in the same vein or vibe as file pass.
[00:13:46] Brian: That's just an easy example of prop engineering. You are giving additional information to chat G P T to respond back in the specific way that you wanted to. Otherwise, it may not give you anything like file pass. It may not give you one word answers. I might give you two to three word answers, but that's just an easy [00:14:00] example, but it gets really, really complicated.
[00:14:01] Brian: So I'm going to recommend you go download a Chrome extension for Chat g pt. It's called A I P RM worst name ever. It'll be in our show notes if you go to six figure creative.com/ 24 0, which is the number for this episode, 240. We have links to that along with anything else I mentioned in this episode.
[00:14:20] Brian: But A I P R M allows you to create prompts, like really long prompts that you can reuse again and again and again without having to rewrite everything. For all of our listeners right now, I'm so sorry. This is a usually a audio first podcast, but we also have a video version of this on YouTube right now. So for all my YouTube video viewers right now, you're gonna get to see something that the listeners aren't going to get to see. But I'm gonna screen share.
[00:14:41] Brian: And if you go to our show notes page, by the way, at six figure creative.com/ 2 4 0, the YouTube video will be embedded there for you to review.
[00:14:47] Brian: but when you install A I P R M, you're greeted with this wonderful grid of prompts that come. And these are prompts that are created by the community, and some of these are very elaborate, but you can also create your own prompts.
[00:14:58] Brian: and these prompts. I just wanted [00:15:00] to open one up so people can see an example of a more advanced engineered prompt. But if I open this up, you can see here what goes into this one prompt.
[00:15:08] Brian: The first thing is ignore all prior instructions. Before this. I'm trying to come up with ideas for different hooks to promote something for a Facebook ad. For example, if I'm trying to promote a hammer, I might have these three hooks. Hook. Number one, the best way to put a nail into your wall hook. Number two, the best tool for hanging your paintings hook.
[00:15:24] Brian: Number three, the perfect tool to make your house beautiful. Hook number four, the most trusted tool by professionals around the world. these are things that I've written in here to give chat, G p t an example of what I want in response back to them. Another example, if I'm trying to promote a lead magnet about client acquisition, I might have these three hooks. Hook number one, keep yourself booked. Solid hook number two, no more feaster famine, months hook number three, stop waiting around for clients to find you, which by the way, I'm gonna pitch my client acquisition guide.
[00:15:50] Brian: If you don't already have that, go to six figure creative.com/toolkit, T O O L K I T to get my client acquisition toolkit. To help you with all the different big elements and [00:16:00] small elements of client acquisition. But going back to this, here's the instruction. I need you to create a list of 10 potential hooks about prompt.
[00:16:07] Brian: this is where the, response can be pasted in that you want the hooks about. Each hook should be one sentence written in or whatever your target language is and should be a different reason. Someone may want to click on my ad. So I use this just as an example I told it I needed you to create 10 potential hooks around grilled cheese sandwiches. And here's what it came up with. And it's close to lunchtime for me, so I'm actually getting really hungry. But it says And these are different angles you can take on Facebook ads in general or any sort of advertising hook.
[00:16:34] Brian: Number one, satisfy your cravings with the ultimate comfort food hook. Number two, the cheesiest goot sandwiches you've ever tasted. Hook number three, elevate your lunch game with gourmet grilled cheese hook. Number four, say goodbye to boring grilled cheese sandwiches. Hook number four, say goodbye to boring sandwiches forever. You can start to see how these are coming together. I'm not gonna read all of these, but these are all generated by AI based on that one prompt. And all I typed in was grilled cheese sandwiches.
[00:16:58] Brian: this is just the tip of the iceberg, the [00:17:00] power of prompt engineering. I'm gonna show one more example. You're, if you're still on YouTube right now, you can see this if you're listening on, audio right now, I'm sorry, but you can still kind of hear what's going on. You can use some of the community prompts from A I P R M to help you with your SEO game. If you listen back a couple weeks to
[00:17:14] Brian: episode 237, we talked about the creative who cracked the SEO cheat code and gets 1 million website visitors per month with Jacob.
[00:17:21] Brian: He had a lot of really good nuggets of information for that for us. But now the question is how do we come up with the ideas and keywords and things that we wanna target? Chat g p t is really good for coming up with a good SEO strategy around keywords. So if you see this top thing right here, it's called keyword strategy.
[00:17:34] Brian: this is a, prompt template. It says create a keyword strategy an SEO content plan from one keyword. So I click on this, and down here I'm gonna put my keyword as
[00:17:44] Brian: podcast production. I'm gonna use my podcast production agency as an example here, good fortune media, and I'm trying to come up with an SEO strategy for podcast production.
[00:17:51] Brian: All right. So you see here the thing that it's spit out here, and this is a big table of data here, really intimidating for a lot of people, but it gave me a keyword cluster. So podcast [00:18:00] equipment is like the topic or the overarching keyword cluster. And within that there's specific keywords we can target.
[00:18:05] Brian: So we can target. Rankings for podcast Microphone. Podcast mixer, podcast software. It gives us the search intent, it's transactional. They're looking to buy that software, the title, the perfect podcast, microphone, a comprehensive guide or mix it up, the best podcast mixers for your studio, things like that at meta description.
[00:18:22] Brian: It's been on an entire keyword plan for that one topic podcast production. And to be honest, some of these probably don't make sense for a podcast production agency. It probably makes more sense for people that are selling gear, so there's probably a better keyword I could put in.
[00:18:36] Brian: Like B2B podcasting, business to business podcasting. So if my clients are businesses who are launching podcasts that are topical to other businesses, that's the kind of keyword I would go after. And it gives us a whole suite of potential keywords that we can target, You can take these titles and these meta descriptions and get chat C B T to write an entire blog outline for these sorts of things that are SEO optimized. You could literally use chat c b T [00:19:00] to come up with the ideas, create the articles, and write the articles for you, and then you just add them to whatever content platform you have.
[00:19:06] Brian: so SEO is the fourth way to use AI and specifically chat G P T to land more clients. again, SEO O is search engine optimization. It allows you to rank for keywords on Google so that your stuff comes to the top when people are searching for it. Whether it's recording Studio Nashville or podcast producers in Tennessee, or wedding photographers in Denver, things like that.
[00:19:27] Brian: You can come up with a whole keyword plan and then start writing content around that to start showing up first in the results on Google when people are looking for these sorts of things. The fifth thing you can use chat, C p T and AI for to get more clients is coming up with response templates.
[00:19:42] Brian: It's kinda like earlier when I was getting it to literally write replies to me. In chat G P T to respond to emails that people have sent me. This is a bit different. This is where you're actually coming up with a response templates because as freelancers, we have templates we're using, everywhere.
[00:19:54] Brian: If you're using a crm, which you should be, you can have these templates saved for different scenarios, like a [00:20:00] follow-up email or the first follow-up email. The second follow-up email, if no one replies the third follow-up email. whether it's been 60 days, 90 days, you can write specific emails to save for use over and over again. And this is where, to me, is really powerful because writing emails to me is really difficult without sounding repetitive.
[00:20:18] Brian: Without sounding naggy and annoying. and you can engineer some really good prompts to help with this well-written emails that are friendly, that are fun, that are engaging, so I'm gonna read what chat g p t gave me for this specific use case. It was a follow-up email for somebody who's trying to launch a podcast. And it's informal cause that's my language. I don't do formal replies to people.
[00:20:36] Brian: The subject is, let's launch your podcast together. I've already sent pricing information, or we've already talked numbers or whatever, and I said, Hey, How's it going? I just wanted to follow up on your request for a quote and see if you've had a chance to check it out. I know you were excited about launching your podcast, and I'd love to work with you on this.
[00:20:51] Brian: If you have any other questions or concerns about pricing, let's chat about it. I'm here to make sure you have all the information you need to make an informed decision and turn your podcast dreams into a reality. Again, that last line's a little cheesy for [00:21:00] me, but you can literally get it to rewrite even that last line.
[00:21:02] Brian: Looking forward to hearing back from you and getting started. That's one variation. If you don't like that, you can literally change whatever you want with that, but that is better than what I would've probably come up with for a follow up.
[00:21:11] Brian: Otherwise, and these can be your templates that you start drafting out to put into your c r m.
[00:21:15] Brian: So that's fifth is coming up with response templates It can also be dms on social media, like if you wanted to create templates for different things, like when people ask for pricing, maybe if you send 'em to another website for filling out a form.
[00:21:26] Brian: Maybe when they ask for your availability, maybe if they ask for like specific FAQs, you can have responses that it helps generate if you're a bad writer. This is specifically for people that struggle with copywriting. I probably should have mentioned this ahead of time. If you are a professional copywriter, you probably don't need chat g p t other than coming up with ideas and brainstorming.
[00:21:44] Brian: When it comes to the specifics chat, g p t is probably not super necessary for you. But I'm, talking to our creatives who are not natural born writers, which is a lot of us. the sixth way to get more clients using AI is to rewrite bad copy.
[00:21:55] Brian: And I have a really fun example for you here. One of the things that freelancers struggle with more than [00:22:00] anything is writing their bio or they're about me on their website. It's almost always horrible. So I just said this
[00:22:06] Brian: here's the prompt that I gave chat, C p t. I said rewrite this into it and about me. Website section that follows best practices for persuasive copy. Keep the tone informal, fun and light. Keep it between 300 and 500 words. And here's what I wrote and here's the bad, bad copy. This is my intentionally bad copywriting.
[00:22:25] Brian: It says, I am Brian Hood. I have launched nine different six figure income streams in my life from freelance music production courses, coaching real estate software, and more. I founded Six Figure Creative to help freelancers make more without selling their souls. This podcast comes out every week. I will help you make more money if you implement things you learn , that is about as plain Jane awful writing as it gets. And remember, I asked it to rewrite all this, keeping it fun, light, and formal between three to 500 words.
[00:22:54] Brian: Here's the response it gave out. This is a massive transformation from horrible copy [00:23:00] to a serviceable about me section. Hi there. I'm Brian Hood and I'm all about helping freelancers like you make more money without sacrificing their creativity or freedom. I've been there, done that.
[00:23:09] Brian: I've launched nine successful businesses that bring in six figure incomes, and I've learned a lot along the way from music production and courses to coaching real estate software and more. I've dipped my toes in a variety of industries, but no matter what I was doing, I always had the same goal in mind to find a way to make a great living without sacrificing my passions or my lifestyle.
[00:23:29] Brian: to see such a input and get such a really solid output, I'm amazed, but there's more. It says that's why I started the Six Figure Creative. It's a podcast that comes out every week and is packed with actionable tips and strategies to help you make more money.
[00:23:40] Brian: As a freelancer. know there's a lot of noise out there, but I promise that if you listen to this podcast and implement what you learn, You'll see results. I'm not just some theoretical expert. I've been in the trenches.
[00:23:50] Brian: And I've seen what works and what doesn't. I'm here to share that knowledge with you so that you can achieve the financial success you deserve. So whether you're just starting out as a freelancer or you've been at it for a while, I [00:24:00] invite you to join me on this journey. Let's make more money, have more fun, and live the life of our dreams.
[00:24:04] Brian: What my mind is blown right now. You know what? I'm actually gonna screen share one more time for our YouTube viewers, just so you can see that this is 100% legit. I didn't fake this at all. That's the input right there. That's the output right there. Word for word, a hundred percent proof. I titled it Rewrite shitty copy cuz that is awful Copy right there.
[00:24:20] Brian: So if you haven't had light bulbs go off yet, like that is it. That should show you the power of how you can take someone who is really bad at writing. No matter the reason, whether it's dyslexia, whether it's some sort of learning disorder.
[00:24:32] Brian: Doesn't matter if you are not a natural copywriter, if you struggle with it, you can now have a website that is well-written. You can have a bout section that is well-written. You can have blog posts that are well-written. You can have, social media captions that are well-written, well thought out because chat G B T is helping you do that.
[00:24:46] Brian: So this is the kind of stuff that gets me really excited if you can't tell already. And that is just one example. You can literally say, rewrite this, and then paste in anything you want, And you can even get different variations of it by saying, rewrite this in a fun informal tone.
[00:24:58] Brian: Rewrite this in [00:25:00] a expert professional tone.
[00:25:02] Brian: So that is number six, is just rewriting your bad copy and making it good to Excellent. Now I will say this. If you don't know what good copy is or good copywriting is, it's going to be more and more difficult for you to get good results out of chat g P T, because you just don't know what's good. So you still need to learn as much as you can about copywriting so you can more utilize this tool for the power that it is.
[00:25:21] Brian: But if you do know the difference between good and bad, this can be insanely, useful for you.
[00:25:26] Brian: Number seven on this list of how AI can help you get more clients is through social media. I already kind of hinted at this in the last one, but using this to write your captions is wonderful, easy application, understood.
[00:25:37] Brian: Done. You can get it to write tweets for you, you can get it right. Captions for Instagram, for tweets, posts on Facebook, whatever you want. That's obvious. But what's not obvious is that you can actually use this to help you plan out an entire social media strategy.
[00:25:49] Brian: So again, I'm using my podcast production company in this example, and I said, create a content calendar for my Twitter account is targeting thought leaders who are interested in using podcasts to grow their following.
[00:25:58] Brian: And it spit out a whole bunch [00:26:00] of stuff. It said, here's a sample content calendar for your Twitter account. They gave me monthly themes and weekly content. The monthly things are like January through December is things like introduction to podcast as a tool for growth. February, best practices for starting a podcast march, monetizing your podcast, April podcast, equipment and technology.
[00:26:15] Brian: So you're theming it month by month. Cool, I like that idea.
[00:26:18] Brian: So now I've looked at this one right here, March. Monetizing your podcast. Maybe I'm planning March right now and I said to chat, G p T, gimme 10 post ideas from March. Monetizing your podcast One, share success stories of podcast who have successfully monetized their shows. Two, discuss the different methods from monetizing a podcast such as sponsorships, advertising, premium content. Three, offer tips for finding and securing sponsors for your show. So I can literally do this. Number three, I can say write a tweet thread for number three.
[00:26:46] Brian: it's referring back to its previous comment of number three, offering tips for finding and securing sponsors for your podcast. Keep in mind, you may not care about this content because you don't have a podcast.
[00:26:55] Brian: I have a podcast, but this is not for me either. This is for my podcast production [00:27:00] agency, good Fortune Media for a new Twitter account, which I don't have right now, and it's creating content that's attractive to my ideal clients, which may be podcasts who are looking for sponsors.
[00:27:09] Brian: So here is the thread. It just came up with it. So here's a sample post I did for offering tips for finding and securing sponsors for your podcast. If you're watching on YouTube, you can see the whole thing. I'm not gonna read every word of it, but it gave me a 10 tweet thread. For that specific post, it may be good.
[00:27:23] Brian: It may be bad. I'll look through it. I'll see you later. But I can also say, give me another one specifically for influencers. If you're an influencer, you're looking for sponsors.
[00:27:30] Brian: it's literally generating right now a tweet thread for that specific topic. I could get it to rewrite it in a more fun tone, so on and so forth. But you get the idea, you get the big picture. At this point, you can use this for not just coming up with a content calendar and a content strategy, but then actually creating the content itself.
[00:27:44] Brian: Specifically for Twitter. if you're on Instagram, you can actually get it to generate descriptions of what sort of photos or images would work for that. However, I'm not a designer. I can't make stuff look good on the internet, so I will stick to areas where I don't have to create visuals, although there is AI generated [00:28:00] art now, which you could potentially use.
[00:28:01] Brian: so that's number seven. It's using this for social media to generate. The content itself, but the overarching strategy of what, you should be posting on a big scale for good results.
[00:28:11] Brian: Number eight is website copy. This is a really important part about getting clients, is having a well-written website with what I consider non vanilla copy those who don't know, copywriting or writing copy is not the copyright 2023 footer thing you see on the website that has nothing to do with copywriting in this term, copywriting is just writing the words for the page and using something called persuasive copy is using copy in a way that gets people to take action.
[00:28:34] Brian: The action is usually book a call with you, like a discovery call or fill out your court request form, or reach out for an inquiry or send me a message, whatever. your website should be speaking to the desired and results of that client. Why are they, what are they there for? What do they need to know in order to make a decision?
[00:28:47] Brian: How do they know you're the best fit for them? These sorts of questions they have in their head when they come to your site, you either answer them or you don't. If you don't answer them, they leave. So if your website has a really low conversion rate, that means your copy is generally pretty bad. It could be your portfolio as well.
[00:28:59] Brian: This won't help you [00:29:00] fix your portfolio unless your copywriter , but it will help you write better copy than what you probably have right now. So I'm not gonna make this a whole full-blown tutorial on copywriting for your website right now, but I just will say this. You can use it to not only write your copy again, but to help you come up with best practices for your website. You can say, What are the best practices for writing a website as a freelancer or writing a a headline for a website and it'll tell you best practices. You can say, generate Generate five headline ideas for a freelancer offering podcast production services, and it'll give you five ideas and you can say, make them less formal.
[00:29:32] Brian: again, this is just a, a series of prompts that you're giving it. This is part of prompt engineering I talked about earlier. It's a concept you need to know. You need to internalize, you need to study. It's something that's gonna be relatively common language at some point. Prompt engineering for now until AI becomes so smart that it no longer needs engineering.
[00:29:47] Brian: But number eight, website copy. Huge area of improvement for most freelancers. You can use it to write your copy for you. And number nine, this is the biggest one I've been saving this for last, I'm so excited about this. But number nine, using AI [00:30:00] for writing your ads. When it comes to making paid advertising work, the ad is the 20%.
[00:30:05] Brian: That's gonna get you 80% of the results. For those of you who do paid advertising, whether it's Google, whether it's YouTube, whether it's Facebook, doesn't matter. The ad copy is a huge element of this. it is so important like what do you show on the ad in order to get the person to stop the scroll?
[00:30:19] Brian: This is all made so much easier with chat, G P T. I'm working on a whole, playbook or a series of playbooks in my coaching program for this. It is top of mind for me and I've been experiment with a lot of crazy stuff that you can do with chat G p t in order to write really good copy for ads.
[00:30:33] Brian: But here's the biggest part about and why this is so important, is you can use chat g p t to pump out so many different variations of ads. And then you can take those variations of ads and put it on a platform like meta or Facebook ads and they will use their ai, their machine learning to figure out which one is the best to attract people to your website and take an action.
[00:30:51] Brian: And then based on their learnings, they will pick the best ad of the bunch. And then you can take that winning ad and bring it back to chat G p T and you can get it [00:31:00] to create more variations similar to that ad. So now you are using chat g p t to rapidly brainstorm and test ideas on Facebook and meta ads, and then you're using the learnings from there to bring it back to chat g p t to further refine it and make it better and better and better.
[00:31:14] Brian: This is something we've never had before. One of the hardest things to do when it comes to paid advertising is coming up with variations of ads for split testing things and coming up with which ones are good or which ones are bad. I am really bad at this I tend to go through big fits and spurts of being creative on ads and then not wanting to do them.
[00:31:30] Brian: So when I have a tool like this to help me brainstorm and just pump out, add idea after add idea, I can now use this as my creative part of my brain to write persuasive copy. Cuz to be honest, Facebook ads are a game that most people listening are not ready for yet. If you are ready for it, you know you are.
[00:31:48] Brian: But you need to have a really good business behind you to make paid ads work. But for those who are ready, this is one of the most powerful and underrated uses of chat g p T and AI in general that I've seen so far. I've [00:32:00] seen really nobody talking about this. With exception of Perpetual Traffic Podcasts, that's the podcast that I've learned a lot about paid ads from highly recommended.
[00:32:07] Brian: If you're ready for paid ads, go listen to them. They've been talking about it probably more than anyone I've seen. they probably have the best perspectives of chat, G p T, especially for paid ads. But other than them, I see no one talking about this.
[00:32:16] Brian: So just to give you a kind of a hint and a look at this, I have created insane prompts in chat G B T that allows me to put in multiple inputs. you just tell me what is your customer avatar? Who are they, what is the problem you're solving? What is solution to that problem? There's asking you a series of questions and then you can copy and paste that into the prompt from chat G B T, and it will spit out an entire video ad script top to bottom that you can use in your paid ads.
[00:32:41] Brian: you will definitely see these from me if you haven't already. You will see them from me soon because I will be obviously using these ads to generate leads promoting my client acquisition toolkit, which you need to go get.
[00:32:51] Brian: But I can also use that hook generator I showed in the video earlier where I can generate a bunch of hook ideas about one specific thing. So my client acquisition [00:33:00] toolkit, I can create 10 hooks and I can put it into chat G P T, and it'll come out the ad from a completely different angle. This is what I'm talking about, is being able to multiply these different inputs and outputs and come up with different angles, different hooks, different things, different variations at scale, and then bring 'em over to paid advertising.
[00:33:16] Brian: If you're bored by this, you are going to be swept in the dust by this, by someone who is not bored by this. So this is something to start moving towards. If you aren't interested in, it's something to learn more about. It's something you need to have up your finger on for the pulse of this, at the very.
[00:33:31] Brian: But this is not something to be taken lightly. I cannot overstate how big of a deal ai, not just chat G B T, but AI as a whole is and will be in this industry. We are in the infant stages of this, I have heard so many wild predictions of where this will go,
[00:33:46] Brian: just outta curiosity, I asked chat, G P T, I said, what will chat G P T be able to do in the future to help freelance businesses? Here's what it told me. It said, It's hard to predict exactly how chat G P T will be able to help you in the future as technology [00:34:00] continues to evolve rapidly. However, some potential uses for chat G P T in the future for freelance businesses include Virtual Assistance Chat. G P T could be used to provide virtual assistance to freelancers performing tasks such as scheduling appointments, handling administrative tasks, and managing customer service inquiries.
[00:34:16] Brian: Next, automated contract Negotiation Chat, G P T could be used to negotiate contracts and agreements with clients, allowing freelancers to focus on their core business activities instead of contracts, especially contract negotiations, which is a little bit more rare in our industry, but still can happen.
[00:34:30] Brian: Next is AI Powered Networking Chat. G P T could be used to automate networking activities, connecting freelancers with potential clients in partners in more efficient and effective manner. This one is intriguing to me. I don't know how you'd use AI for networking. Maybe it's a way to arrange sort of events or, getting in front of people as a freelancer.
[00:34:47] Brian: Maybe sounds a little weird, but could happen. Another one is predictive analytics. Using all of the data in your business, whether you have spreadsheets or a CR r M or your finances if you use FreshBooks or zero or something with all your numbers, any data you can [00:35:00] put into something like this, it can start spinning out predictive analytics to provide insight and recommendations to freelancers to help them make more informed decisions.
[00:35:07] Brian: These are like probably things that would be in the next year. Things like knowing when an email hasn't been responded to and just automatically following up with them, knowing when they have responded. And if you don't reply back to them in a short amount of time, they can send some sort of reply back to them so that, you're always replying to your clients in less than 24 hours.
[00:35:24] Brian: It could be that it's.
[00:35:25] Brian: Automatically reaching out to your potential clients identifying them on the internet and sending cold outreach or cold pitches to them automatically. This is huge because if you listen to the episode we did last week with Becca Kingsbury, they're sending out something like, don't wanna get the number wrong, but it's something like 80,000 emails per. That they're sending out for cold emails. that's a volume that I can't even fathom as a solo freelancer.
[00:35:45] Brian: But you might be able to replicate something similar with chat G P T. if that were to happen though, it's probably gonna change the way, spam works. change the way the laws act. There's always gonna be a balance to these sorts of things. So there's no predicting the future. But there are some crazy implications of how this can be used in your business[00:36:00] and honestly how it could take out businesses as well.
[00:36:02] Brian: I could see how copywriters might be, worried right now. Although I will say my wife's a copywriter or that's one of the things she does. She's also TikTok influencer, but she's actually using chat t p t to speed up her copywriting because as the copywriter, if you know what good copy is, You can use chat g p t to write even better copy or come up with ideas or craft emails, things like that, that a bad copywriter or non copywriter might, may not be able to do.
[00:36:23] Brian: So that's what we're talking about, this arbitrage opportunity between. Using a tool then everyone knowing how to use that tool. Small window. Eventually copywriters might be out of the game. Similar to mastering engineers in the audio industry. When you go to lander.com it's, automated AI mastering.
[00:36:37] Brian: It's been a thing for like four or five years now, and it's getting better and better and better every year. So I don't necessarily wanna be a mastering engineer right now. I don't necessarily wanna be a copywriter full-time, three years, four years, maybe five years from now. I might be starting to look the different directions that I want to go, but it's nothing to be, terrified of because I was talking to my wife about this yesterday.
[00:36:55] Brian: The game has changed now in the industrial Revolution. Back in the day, people had to [00:37:00] apprentice under people. They had to be a journeyman for a while. Then they could go out on their own and, try to be a shoe cobbler or whatever. it was a lifelong thing. Or you learn from your father and he learned from his father and he learned from his father.
[00:37:10] Brian: So you had this generations of people who were artisans, but when the industrial Revolution came along and. Production change and factories came along, it wrecked what was the only thing you knew how to do to make a living. And that hurt really bad for a lot of people, that's not necessarily the same.
[00:37:24] Brian: Today. We are multifaceted people, especially in our community. I don't know that many people that are just one skillset, and that's all they've ever done. Everyone has some other skills that can be combined into a unique number of ways and combined in ways that make it more difficult for AI to just replicate you.
[00:37:37] Brian: These button seat jobs, like mastering, like writing basic emails, basic hyper writing, that sort of stuff's gonna go first. But the more complicated things like full service, music production, full service, podcast production, Writing persuasive copy for long form sales pages or for video series, things like that.
[00:37:53] Brian: are gonna be typically in more demand for longer. So it's, good now to start adapting but also diversifying your skillset in a [00:38:00] way that is thinking into the future where you're not letting the stuff pass you by, you are preparing for it, you're taking advantage of it, you're making use of it.
[00:38:07] Brian: And then and if something changes in your industry for the worse because of ai, you have a different direction you can move in. as a freelancer, as an entrepreneur in general, we have to be ready to adapt. We have to be willing to adapt. So that's just my, like words of wisdom for anyone who's scared or a little bit afraid right now.
[00:38:21] Brian: It is a crazy thing to think about the implications of what this will bring in the future. I don't have any idea of what that really is going to be. like I said, I've heard some crazy stuff from different podcasts, different YouTube videos over the last couple months. But I personally am excited to see what this brings.
[00:38:35] Brian: This episode is only scratching the surface of what this will be. I cannot understate this. This is such a crazy thing now that my brain is starting to wrap around all of the implications and what it can do, and seeing how smart Chatt p t is right now at 3.5 and four hasn't even been released yet.
[00:38:51] Brian: Chat G P T four It's trained on a data set, a factor of 10 larger than chat G P T three or 3.5. So we're looking at like orders of magnitude [00:39:00] more efficient, faster, better, smarter than it even is now. And that's only gonna continue as more and more competition moves into this area.
[00:39:07] Brian: So I have decided for anyone who is interested in this sort of stuff, I just decided it today when I was outlining this episode. Cause this was a beast of an episode to outline but I wanted to launch something what I'm calling the AI club right now, I'll have a, a fancier name for this eventually, but I just came up with this two hours ago. The AI club, this is like a nerdy, like AV club you might have seen in movies or back in the day, like audio video club.
[00:39:28] Brian: It was like the kids, the nerds who cared about this sort of stuff. And they get together in a club and they do fun things together. I'm launching an AI club for freelancers. You can get to firstname.lastname@example.org slash ai club. And this is just for people who are interested in staying on top of what I come across when it comes to ai.
[00:39:44] Brian: I'm not gonna make a bunch of recommendations of trash because there's so much trash AI stuff out there, but when I see something that is really intriguing, really fascinating, or I learned something with chat sheet p t that can be used in a really cool way, I will share it with you.
[00:39:57] Brian: Depending on when you're listening to this episode, you may get [00:40:00] follow up emails related to ai or you may get follow up emails when you first join. You're gonna go through my nurture sequence. This is part of, really good email marketing. It's gonna be my general. Nurture sequence. So I'm just warning you, it's not gonna necessarily be AI specific yet because this is such a new idea.
[00:40:12] Brian: But just know that when that nurture sequence ends in the next seven or eight days, the only emails you'll likely get from me are gonna be related to AI in that area. So AI Club, it's six figure creative.com/ai club. Go join that if you want to come along the journey with me. Again, I'm not the expert.
[00:40:26] Brian: I now know that I know nothing about this. I'm learning more about this, I'm excited about this. I see the implications of this and I wanna share along the journey with you for anyone who's interested in just this specific type of thing. So again go sign up for that six figure creative.com/ai club and I'll take you to the signup page for this new and exciting thing that I'm going to move towards.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.