You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

367. Marketing like a big dumb stupid idiot

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[00:00:00]

Brian: Oh, hey, you a big, dumb, stupid idiot. You're here because you, you're here because you mark like a big, dumb, stupid idiot. Maybe you think you do. I don't know. That's what we're gonna discuss today. Creatives. They have this weird marketing allergy. I don't know what it is about you.

Brian: I've been, you, I've been around you people Almo coming up on decades, plural. I've been around creatives, freelance creatives specifically, and. We all kind of have this weird marketing allergy, and it's weird for a few reasons. One is you just, you hate doing marketing.

Brian: And when you're pushed into a corner where you're forced to do marketing because you have no other options, you end up self-sabotaging. And then second weird thing is marketing works wonders on you. And I can say this, after spending tens of thousands of dollars per month on paid ads profitably targeting creative freelancers like you, maybe you specifically found me through ads.

Brian: and so I know it works on you, so you're susceptible to marketing and that's okay because marketing's not a bad thing. It's not evil. I'm literally marketing to you right now. This is a podcast. This is content marketing. I.

Brian: So there's all sorts of weird junk in your head around marketing, and that leads to some pretty weird behavior. Some might even say dumb, big, dumb, stupid idiot behavior, [00:01:00] which is the continuation of this entire three-part stupid series I'm doing.

Brian: And here's the dumbest thing. You know what, in your heart of hearts. You know, You need to market your services. You know that people aren't gonna magically find you, and you're not getting enough referrals to keep yourself booked solid, and yet you don't take this seriously.

Brian: That's dumb. That's big, dumb, stupid, idiot behavior. That's why this series exists, and you don't realize this should be a regular part of your life. If you want consistency, you want consistency in your income, we need consistency with marketing. If you wanna get away from the feast or famine, rollercoaster that you're going through right now, maybe you're in that famine right now.

Brian: hell, maybe you're in that feast right now where things are great and you're feast and you're feeling great, and you're like, I'm gonna listen to the podcast today because I'm feeling so good. Brian's gonna pump me up. I'm right here to tear you right back down, bring you right back down to Earth.

Brian: You're on a feast right now. Boom. You're gonna be a famine in like a couple months. So let's just talk about this right now. Let's get into this. If you're new here. Hi, I'm Brian Hood. This is the six Figure Creative podcast. This podcast is for creative freelancers like you who are going on the ups and downs of life as a freelancer, and you feel like that's probably not how things should be.

Brian: Well, I take influence from my background [00:02:00] 10 plus years as a music producer. My background in software as a service, my friends and other businesses, my people I look up to in other businesses, other industries. The 250 plus freelancers that we coach regularly on a month to month coaching program that we run, where we learn and then get to see underneath the hood of what works, what doesn't work, what junk they come to us with.

Brian: All this stuff I bring to this podcast in order to help you, the listener, run a better business, make more money without selling your soul. If that sounds interesting to you whatsoever, welcome. I mean, There's a third part of the series. I don't know why you're joining for your first episode on a third party in this series, but you know, you're kind of a big dumb idiot, so let's checks out.

Brian: It checks out. Alright, so let's, let's talk about, I got five, five different big, dumb, stupid behaviors I wanna talk about when it comes to marketing with the goal being. I'll tell you what to do instead of these five big dumb things, because I don't want you to be an idiot. I want you to be big brain, not smooth brain.

Brian: So the first big dumb idiot behavior is only marketing your services when you are desperate. This is what regularly happens. You disappear when you're booked up. Feeling good, riding high. I'm fat and happy. I'm feast mode right [00:03:00] now. and then when the inevitable crash comes, you come back down to earth, you start panic posting.

Brian: When that calendar dries up, you treat marketing like it's a fire alarm. You pull the alarm when things are burning down, you flip that switch. Anyone ever, you know, in high school when they would just, someone would try to play hooky, flip the little fire alarm down. I was that kid. I was the one doing that kind of crap.

Brian: I was truly a big dumb idiot in high school.

Brian: So we know inconsistent marketing means inconsistent income. So whenever you are just marketing, when you're desperate, you are just going to have clients come in 2, 3, 4, 5 months from then. what we eat today is the seeds we planted three, four months ago.

Brian: And so if we know that's true, then we know that's what creates the feas or famous cycle that you're fueling yourself. So what do we do instead? We know that consistent marketing. Will create consistent income,

Brian: and that means when you're full, when your book's solid, when things are going great, when you're fat and happy, when your bank account's full, when you've had your best month ever, you keep marketing. You don't stop, you don't give up. You don't say, I'm too busy for that, you carve out time. Just like I've doubled my business the last two years.

Brian: I'll double it again this year. Maybe we will double it again next year. The most successful ever. We [00:04:00] keep having the best months ever. Great. That's all wonderful. I still go to the gym every day. I still market every day. I don't stop.

Brian: Simply build a marketing routine that you stick to when you are busy. I. Set some sort of baseline This is something I made up for this episode. Take it away, run with it. This is an easy routine to follow. It's the 1, 2, 3. Holy shit, that's so easy. 1, 2, 3. Can I remember that? What did Brian say today?

Brian: 1, 2, 3, yes. 1, 2, 3, even. smooth brain can follow. 1, 2, 3, 1 post a week. Post once a week. Some of you aren't doing once a month, some of you aren't doing once a year. Hell, I don't even post once a week. our business account does, I don't even post once a month. I don't even post once a year on my personal account, but our business account posts every day.

Brian: I think my team runs that. I don't even mess with it. But you don't have a team you can post once a week if for no other reason than just so that your social media accounts don't look like you're a dead man or a woman. That's the one. The two is two follow up per day. You've got leads, leads that have come in, people that didn't book, people that didn't pay, people that did pay, and then they, it's been a long time.

Brian: Maybe it's been six months, eight months, 12 months maybe. These are your services again, two follow up per day. You can find someone in your CRM, [00:05:00] which if you don't have a CRM, my God, get a CRM. Whoa. Two follow-ups per day. Go look through your backlog. Go through, look through your CRM, see leads that maybe the conversation died.

Brian: They ghosted you. Follow up. That's two today. Every day you can follow up with two leads, two new leads. And if you use a CRM that allows you to set reminders to follow up, you can make this really easy on yourself. And then the three, that's the one, that's the two. Here's the three. Three dms per day.

Brian: At the very least, if you're not running ads, you're not doing something else. Just DM three new people a day. That's sustainable. It's not a good volume of people if you're trying to do a cold outreach. For real, it's gonna be more like dozens a day, if not a hundred plus a day. To do it right.

Brian: But three's better than nothing.

Brian: Alternatively, you could do something like lunch, three new ads a week, just to keep your ads fresh. And even that's probably overkill for most, most freelancers are spending like five, 10 bucks a day, up to 20 bucks a day, that's 300, 600 bucks a month.

Brian: It's not that much. You don't need that many ads. When you're doing that in our ad spends, we need to create like 50 new ads a week. That's what Hormo himself told me, and I have not been doing that. So we're working on fixing that.

Brian: so the point here is just set something that you can actually. Do [00:06:00] no matter what, no matter how busy you are, you can make one post a week, you can follow up two leads a day in your pipeline, and you can send three new dms a day to something that's, sustainable over time.

Brian: and also maybe I start here instead, spend time on reusable marketing assets. What do I mean building case studies? You take time. It takes effort to build a good case study out from your work, but you can reuse that over and over again.

Brian: Something can be front and center on your website, something you can send potential clients, something you can even use in ads. You can use case studies like that in retargeting ads.

Brian: You can also spend time gathering testimonials or getting reviews. If you have a Google listing, get a lot of reviews on Google. listings. A hundred plus is great. At least 20 or so is at least some amount of, social proof. If you don't have reviews, get a lot of testimonials from your past clients.

Brian: That takes a little bit of time. But again, those are things that you can be reused. You can put 'em on your website. Put 'em on different landing pages. And then the third kind of area you can spend time on, that's a re reasonable asset is things like writing evergreen emails. If you have an email list or you're running ads, or you're doing any sort of thing where you get new people into your world.

Brian: Having an evergreen email series is a wonderful way [00:07:00] of essentially indoctrinating people into your world so that they understand what you offer, how you're differentiated. Maybe just sharing some of the case studies you have, all those, take a little bit of time, but when you're done. They continue to work for you for the rest of their life.

Brian: we wrote our Nurture series for six figure creative, like first quarter, second quarter of 2024. And here we are over a year later and it's still running.

Brian: That was written one time and it continues to nurture. Tens of thousands of leads a year throughout time. And we're working on a new one now, so that's wonderful.

Brian: So that is big, big dumb, stupid idiot. Behavior number one, only marketing when you're desperate. That's how you create those nice little famine periods. Ooh, alright. Big, dumb, stupid idiot. Behavior number two is

Brian: posting content for other people just like you. Or on the flip side, posting content that your clients don't care about. Same thing either way.

Brian: So let's say you got on the content marketing chain. You have a podcast of your own. Maybe if you're just like big brain, maybe you regularly post on social media, short form reels, TikTok, maybe you're on some sort of thing like X or Blue Sky or Instagram threads or whatever. You're writing content.

Brian: Maybe [00:08:00] you have a blog, maybe you have a YouTube channel, whatever it is. You finally got in, you're like, I'm gonna create content. I'm big brand. I'm smart.

Brian: But here's where things fall apart. You do exactly what so many other people do, and that is I'm going to create content that I care about. So you end up writing for your peers,instead of your clients. So if you're a designer, maybe you're out there trying to impress your other designers with all of your figma tips and tricks, and your clients don't care about any of that stuff. They just care about is this website going to look good and convert?

Brian: Bring me clients for me, customers.

Brian: or in some cases maybe you are, you are creating content for your clients, for your ideal clients. But the problem is.

Brian: Instead of showing how you solve problems, you're trying to look smart.

Brian: you're getting into all the technical details, all the things that they don't really care about, they don't even know about, they should know about.

Brian: And while this isn't the worst thing in the world, at least makes you look like an expert. I assume you are an expert if you're posting this sort of stuff,

Brian: but again, your clients just wanna know that you can help them get results and you don't have to post genius level, top tier content, talking about all the intricate details of how you work and how you operate in order to make your clients understand how you help [00:09:00] them.

Brian: so, when you're posting about your favorite plugins or your design workflows and your clients, just wanna know, will this get me more leads? Or will this get me the sound that I want? Or will this get me the look that I want? Clients don't care. Clients don't care how you bake a cake.

Brian: They just wanna know that it's, not shitty, it's not dry on the inside. So instead, talk about what you do, but talk about how that leads to the outcomes that your clients wants, the shit they care about. In other words, so whether it's more sales, it's less stress, you're selling better leads, more opportunities, more fans, cherish memories, whatever it is that you sell, whatever outcome it is that you sell.

Brian: Talk about how the thing that you do leads to that and speak the language that your client uses when they're frustrated.

Brian: When you start to do this, Hey, maybe your engagement goes down because you realized, I'm posting stuff for likes, for shares, for comments, for vanity metrics instead of for dms and inquiries and the three people who might care about this that are actually paying clients. You'll start to see a shift in what happens.

Brian: your content may not be getting as many a likes, but it's getting [00:10:00] results and there was a really interesting case study that. Alex Moey posted probably a couple years ago. It was a girl on Instagram. She had like 6,000 followers, but through that 6,000 followers because she was just posting content that her ideal clients cared about and used language that they could understand, she was bringing in over a million dollars as a solo entrepreneur just from that 6,000 person Instagram, which is wild.

Brian: She said, forget all the vanity metrics I'm just posting for my people.

Brian: So that is big, dumb, stupid idiot. Mistake number two. And that is posting content for other people that are just like you, other designers, other music producers, other videographers, or posting content for your clients about things they don't care about. Same kind of thing. Either way, your clients don't care.

Brian: Big, dumb, stupid idiot. Mistake number three is creating a freebie that no one asked for and then calling it your lead magnet.

Brian: You've heard me talk about Lead Madness on this podcast before you've heard me talk about billing an email list. You've heard me talk about a bunch of things on this podcast, and maybe you've, finally latched onto this, or maybe weeks ago, months ago you finally did this and it's been sitting around not getting downloaded looks because you spent.

Brian: two weeks making a [00:11:00] 17 page PDF called the Ultimate Website Palette color Workbook. the Ultimate Website Color Palette Workbook. that's what was in my head. Something like that. Or you created something called the Bedroom Producer's Guide to Mixing on headphones, and then nobody downloaded it.

Brian: Nobody wanted it because nobody asked for it.

Brian: What happens many times is you hear an idea that sounds great, and you try to implement it yourself alone in a room without any sort of external validation, without any sort of demand check, And so you end up solving imaginary problems that they don't necessarily care about.

Brian: So the simple fix for this is instead to just ask your clients what are they actually stuck on? Then build something dead simple that solves the problem.

Brian: So something like first step resource, something that solves a clear problem. This is the first step, the clear problem, but you fully solve that clear problem. and the best type of lead magnet. Makes the problem worse in the best way here. Here's what I mean. 'cause that sounds bizarre. Why would a lead magnet make their problem worse?

Brian: A good lead magnet. And I personally haven't even mastered this myself.

Brian: I was looking through my own business and some of our clients thinking Why did some of our lead manage better than others? Why are some of our clients lead managed better than others? And looking at the ones that actually [00:12:00] work the best towards getting clients is the lead magnets built urgency for what it is that you offer.

Brian: So here's just a few examples, random examples. One is, for web designers and this is a bad example, a bad one would be uh, beginner's guide to web design. there's so many things wrong with that. It's no client of the, a web designer cares about web design, so it's four other web designers, it's four beginners, which you don't really want, cetera, et cetera. A better version of this would be five design mistakes that are costing you clients and you don't even know it.

Brian: Or you could say customers or conversions, whatever kind of words you wanna use there. Five design mistakes. The reason this sort of thing works it forces your clients to put their websites on trial, essentially, where now they're looking at it through new lens, do I make any of these five mistakes?

Brian: Are these costing me money? Are these costing me clients? Are these costing me leads? Are these costing me conversions? This cost me sales.

Brian: So by basically bringing up the problem and agitating it more. Now I realize how bad I have it, and now I need this web designer to make my stuff better. that's the goal. Your portfolio and your past work and your case studies have to support the fact that you can help that problem.

Brian: But see how this lead magnet builds [00:13:00] desire versus just solves a small problem that gets 'em to run away. Here's one for music producers. A weak one would be how to mix your own vocals like a pro. many times I've seen this guy how to mix your own vocals like a pro. Here's a, stronger one.

Brian: This still isn't the best, but it's definitely stronger. So, Title offense would be something like wire vocals still sound amateur, even after 20 plugging tweaks for you're a producer. You know what this means? The reason this sort of thing works is because it calls out a real pain That primes them to realize that they actually need outside help. The goal is not to educate them on how to do a thing that you do. It's to how to educate them on the things that they're doing now, aren't gonna give them the results that they want and why they need to hire you to do it. I'll give you one more example. There's another design example. Bad example would be best fonts for small businesses.

Brian: I don't think any business on Earth cares about, the best fonts for small businesses, Here's a better one. Something like the number one visual mistake that makes people leave your site in three seconds,

Brian: or if you wanna make it how to, how to fix the number one mistake that makes people leave your site in three seconds. Either way, what this does is it hooks them with anxiety and curiosity. The thing you might making the mistake similar to before, and [00:14:00] now they need to know if they're guilty of this.

Brian: Again, it's putting their own website on trial.

Brian: But no matter what sort of idea or approach you do validating this with past clients in Facebook communities, we've done this a lot with our clients, is posting these sorts of ideas in Facebook communities and seeing if they're valid at all, as dead as Facebook might be for a lot of people, the communities are still alive and well.

Brian: And now you even have tools like AI to help you brainstorm these sorts of things and do sort of market research. And it's not the same. It's not gonna help you validate an idea or not, can help you flesh ideas out.

Brian: So that's big, dumb, stupid mistake Number three is creating a freebie that no one asks for and calling it your lead magnet.

Brian: let's move to number four Now. That is, you never talk about your offer. You're posting tips, you're posting insights, you're even posting hot takes, But never once. Never once did you say, Hey, I can help you with this, and here's how.

Brian: I've seen freelancers, again, moving into the content world, not everyone does content marketing and some of who do nothing at all. But I've seen people that move into the content marketing world, they'll start posting on social media, whether it's reels or shorts or on LinkedIn. If you're in the B2B world and people are reading your content, maybe you're getting some impressions, some engagements, some likes, some comments, great.

Brian: but over time, [00:15:00] if you never talk about what you offer people, just assume that you're talking about these things and giving free advice because you wanna be a, thought leader. If you know that term, it's kind of cringe. But the thought leader is what a lot of people on LinkedIn are trying to become because the thought leader is who people follow the thought leaders who gets hired and promoted.

Brian: so you train all these followers to consume all of your content, but they never convert because they never talk about what it is you offer. Or worse, you just never post anything at all, which is the worst thing of all. So not only are you never talking about what it is that you offer, you're just never talking at all.

Brian: You just don't exist out in the world. So instead, mention your offer regularly. You can keep it casual, you can keep it confident, you can add call to actions in the content that you create. This just basically says, this is what I help with. DM me if you need help, if you need support, if you want, if you want advice on this.

Brian: the biggest thing is just to assume people don't know. Assume nobody knows what you do and keep reminding them. ' cause even when they hear it, they're gonna forget it. A week from now, we all have stuff going on in our lives we just assume we're the main character in this world.

Brian: Everyone's guilty of this. We're all the main character, right? And so, of course everyone knows what I do. I'm the main [00:16:00] character, so why wouldn't they know what I do? I post every day. they like my stuff. They come into my stuff. They know what I do. I'm the main character. but you're not. everyone else is the main character. You're just a side character. You're an MPC. So you gotta keep reminding them the Mr and Mrs. Main characters of the world, this is what I do, this is how I can help you. If you need help, DM me. Do this thing, fill this form out, book a call, whatever it is that you're call to action is.

Brian: this is one of the most common ones on this entire list is because most freelancers just never talk about what they do. So that's number four. Never talking about your offer, how you can help people. Number five. Number five. I, I laugh at these before I go to them. 'cause I'm just thinking when I plan these episodes, I'm like in sassy mode writing stuff down that I want to talk about.

Brian: I make up words, you'll know what I mean in a second. Number five is you're hiding behind, like branding. Instead of doing outreach or something related to marketing, you're hiding behind something. It's not always branding, but think about this. we have a lot of designers listening to the show, so can probably relate to this.

Brian: And even in music production world, videography world, copywriter world, like all the other, like other listeners that to this show. You still do some version of this, and it can [00:17:00] still be branding, you redid your logo for like the third time you updated your color palette. You changed your font, you obsessed you over your, Instagram bio, but you haven't sent a single dm, you haven't launched a new batch of ads, you haven't sent a cold email.

Brian: You haven't followed up with a single client in the past month, and so you're, calling it branding. It's part of the business. I have to have a good. Front image, whatever, to have a good brand, a good visual brand, but this is not branding. It is avoidance. It is my made up word of procrastination.

Brian: You are procrastinating.

Brian: By doing something that is self-pleasure, that's all it is. You enjoy doing this stuff and so you do it all day. that rebrand won't fix your pipeline. Those new fonts are not gonna bring new leads. The new colors are not gonna bring new clients. new Instagram bio, it's not gonna change the fact that you've posted maybe 10 times the last 10 months. a fun fact about my personal Instagram? If you go there, it's at Brian Hood with two zeros, B-R-I-A-N-H zero zero D on Instagram.

Brian: Nothing to see there if you've, Unless you've never been there. I think my wedding photo, lemme look at this, lemme confirm [00:18:00] this.

Brian: My wedding photo is in my top six of all my photos. I got married beginning of 2019.

Brian: I get away with this because my personal Instagram is not my source of clients. But the point is this, you're out there playing dress up in your business. Instead of getting more people in the door, you keep repainting the facade. Instead of getting more people in the front door, You end up repackaging and repackaging instead of just selling the damn product.

Brian: And I'm talking about like from a branding perspective, but a lot of you're like, no, I haven't rebranded. I've got the same everything and I've I'm just trying to run my business, but it's, for many of you, it's you keep rebuilding your website. you keep reorganizing your notion dashboard for like the ninth time. or it's all the like, dozens of hours you spent researching new gear. You're on forums. Oh my God. What used to be called the Gear Sluts Forum, they rebranded to something else. I forget. They should have rebranded to Gear Lust.

Brian: But when you are a self-proclaimed gear slut, and you spend hours and hours and hours researching new gear, that is procrastination

Brian: and we all have things of doing this. my procrastination tends to be education. I'm sitting and just. Consuming content instead of actually putting stuff out in the world instead of doing things. So I've [00:19:00] significantly cut back on my content consumption over the past year and when, you know, my business has blown up.

Brian: Now, granted, I don't do zero content, but I do much less than I did before.

Brian: So let's talk about what to do instead. Instead of redesigning instead of.

Brian: Make a new logo, reach out to all your past clients before you do that thing, before they do you the, thing you love.

Brian: Do something uncomfortable. cold outreach or you're implementing a new paid ads campaign. I know that's scary. I know there's a lot of stuff that you don't know what to do there, but you do it before you do the comfortable stuff like branding, like web design, like gear research.

Brian: And there's something called good enough. It's your visual identity is good enough. Your gear is good enough. Your creative skills are good enough. the information you have about whatever it is you've been researching obsessively for the past three months is good enough. Spend your time and energy and bandwidth bringing on new leads, creating crystal clear messaging.

Brian: Try new things, experiments that are going to then become normal parts of your business.

Brian: Because I'm gonna go back to the first thing I said in this episode. The first big dumb thing is you're only marketing when you're desperate. When you start experimenting with things and you start doing new things, you start to see what works and what doesn't work, [00:20:00] and the things that work you can keep doing and that can become part of your regular routine.

Brian: That 1, 2, 3, whatever the 1, 2, 3 is for you specifically. And once you know the 1, 2, 3 for you specifically, you continue to run it over and over again in the high times and the low times, and you'll start to see the high times are still there, but the low times are not quite as low as they used to be and the high times are still there.

Brian: And then the low times get a little bit better and eventually there are no higher, low times. There was only up, you won't get there if you keep doing any of these five big, dumb, stupid marketing things.

Brian: So if you find yourself falling into these traps, you want out and you want our help, I'll do the same thing I just promoted in this episode. I'll tell you about what we do, how we help. This is literally what I do all day every day. I spend time obsessing over client acquisition. That's the thing that I've fallen into acquiring new clients.

Brian: I care about that a lot. We have a whole team built around this.

Brian: I've gotten people way smarter than me, that's built way bigger businesses than me. People that have built Multita, $3.7 million a year agency. He sold it off. That's one of our coaches. Another guy was head of marketing for a $10 million a year software company copywriter selling millions and millions of dollars worth of products and services with their copy.

Brian: [00:21:00] People who have consulted, eight figure businesses, some of our coaches. And so we can help you by first creating an entire customized client acquisition strategy. We build it out for you. We pitch it to you, see if you like it, see if you don't like it.

Brian: If you don't wanna do it, we won't force you to, we can part ways. You owe us nothing. Or if you like the plan that we create for you, we will coach you through implementing it. And then once we build that client acquisition strategy out for you, we will continue to support you as other problems in your business come up.

Brian: once you build it, you wanna optimize it. You wanna make it better. Once you optimize it, make it better. You want to continue to increase your income. Once you increase your income, you want to. Solve the other 10 problems that come along with that.

Brian: These are all things that my team has done dozens of times, if not hundreds of times. And I'd love to help you with it. So if you want help with this, go to six figure creative.com/coaching. Fill out the short application there and see if you're a good fit.

Brian: And this is specifically for those of you who you keep doing the same thing over and over again and it's not working. You keep trying new things and it's not working. maybe your marketing allergy has come from the fact that you have tried this over and over again and you just, marketing doesn't work for you for whatever reason, paid ads didn't work for you.

Brian: For whatever reason, content marketing didn't work for you for whatever [00:22:00] reason. I can promise you it does work. You're just not doing it right. That's not a bad thing. It's not even casting shade on you. I'm not insulting you. I'm just telling you that's how it is. Marketing is a thing because it works.

Brian: Every business on earth that is successful past a certain point, at least, has figured this out. Freelancers. Some service providers are the only ones who get by with just referrals and word of mouth, and that's okay as well. If you can just stay completely booked up solid consistently with just word of mouth, continue to do that.

Brian: But at a certain point, you're gonna hit this big lull and word of mouth just isn't doing it anymore. And at a certain point, you have to figure out marketing because the thing that you've been relying on your entire life is no longer working. If that is you, go to six figure creative.com/coaching. Fill out the questionnaire, learn the skill of marketing.

Brian: At the best. It will solve your client acquisition issues and get you new clients at the worst. It brings you in new skills that you can monetize in some other ways. We have people that have moved into marketing roles after this because they find that they just have a knack for marketing. They like doing it.

Brian: Sure it works for them or they struggle with it because their skills set wasn't quite there skills wise, when it comes to the creative skills,

Brian: But if that's you, if you're the kind [00:23:00] of person that you feel like you wanna move into marketing, you're probably already obsessed with this sort of stuff.

Brian: But either way, six figure creative.com/coaching. Fill out the short questionnaire and uh, we'll see if it's a good fit. That's all I got for you this week. That's probably all I got for you for this big dumb, stupid idiot series. I don't know, I was just being, Extra for this podcast series.

Brian: I thought it was a funny title. Some people won't disagree, but I got a trio of it, so that's nice. Alright, see you next week. Bye.