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Podcast

How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 1

“But they do it for less”.
 
If you've heard lines like that over the past year, get ready to hear it even more over the next 5-10 years.
 
Why?
 
Well here's a terrifying stat: There are an estimated 500,000,000 freelancers “coming online” by the end of this decade.
 
WTF can we do to set ourselves apart from all those people WITHOUT resorting to dropping our rates?
 
It all comes down to one unsexy word: Differentiation.
 
Why should someone hire YOU vs alllll the other options they have?
 
If you don't have a damn good answer for that, you're going to have a bad time…
 
Stick around for this new series where I'll dive into all the nitty-gritty on how to stand out, earn more, and keep doing what we love for the rest of your life.
 
In this episode you’ll discover:
  • How freelancing grew in recent years
  • Why should someone hire you?
  • How low pricing hurts you and all other creatives
  • The dangers of trying to appeal to everyone
  • Making sure we don't lose our creativity while running a business
  • The importance of differentiation in your business

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Podcast

Why You Should Ask Your Clients For Feedback After Every Single Project | The Infinite Clients Series

If you're an obsessive learner (or ADHD) like me, there's probably a long list of new things you've learned and implemented as a freelancer over the past year.
 
 
Or perhaps you've been working on your project management skills to keep all your ducks in a row or taken a page out of Michael Janda's playbook to become someone people just can't help but like.
 
 
But here's the kicker: doing all these things isn't the end of the road.
 
It's not about ticking boxes and moving on. The real magic happens when you stop and ask yourself…
  • “Is all this stuff actually making a difference to my clients?
  • “Am I getting better at this?”
That's what keeps the wheel turning and what makes you better month after month, year after year.
 
Now, when most freelancers wrap up a project, it's usually a quick “thanks and goodbye” deal. Maybe you're a bit more proactive and ask for a referral, but I bet asking for feedback isn't high on your list.
 
It might be because you don't know you should, or maybe you're just scared of what your clients might say. And hey, that's totally understandable.
 
But here's the problem: not asking for feedback is a missed opportunity.
 
Sure, “asking clients for feedback” doesn't sound as flashy as “marketing” or “client acquisition,” but by the time we're done here, you'll see it in a new light.
 
Feedback can be your secret weapon. It's not just about finding out what you're doing right or wrong; it's about showing your clients that you care, and that you're committed to being the best you can be.
 
So, even though it might seem scary or unexciting, collecting and using feedback can reshape how everything in your business is done.
 
In this week's episode, I give you specific questions to ask your clients at the end of every single project. THIS will forever change how you spot weak points and make improvements on the most important things.
 
In this episode you’ll discover:
  • Why asking for feedback from clients is so important
  • How clients' wounds can fester
  • Using feedback to continuously improve your business
  • Building your feedback flywheel
  • The two main types of businesses
  • How to collect your data
  • Share your feedback with us!

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Podcast

6 Client Boundaries to Keep You Healthy, Happy, Stress-free, and Profitable | The Infinite Clients Series

So you made it to $100,000+ per year… Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business.
 
The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 “little bosses”, and you hate your life a little bit more with each new client you gain.
 
If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business.
 
In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable.
 
In this episode you’ll discover:
  • Maintaining mental and physical health while you're running a business
  • How to handle revision requests without losing your mind
  • Eliminating one of the most painful freelance experiences
  • How to keep your clients from taking advantage of your kindness
  • Boundaries for corporate/agency clients
  • Using boundaries to avoid scope creep
  • Avoiding stress with payment issues
  • How to learn more about building your client acquisition machine

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Podcast

The Best Method For Avoiding “Revision Hell” For The Rest Of Your Life | The Infinite Clients Series

You have had one of those projects that went south fast? You're cruising along, and then boom, you hit the revisions stage, and it's like hitting a brick wall.
 
Emotions run high, lists of changes start flying in, and what was supposed to be a quick fix turns into a never-ending nightmare. If you've been freelancing for a while, then I'm sure you've been there.
 
This is the make-or-break moment in your quest for repeat clients and referrals.
 
If the revisions process feels like a battleground, you're in trouble. It's supposed to be about making things better, but instead, it can end up being the thing that drives you and your client apart (sometimes forever).
 
But here's the good news… It doesn't have to be this way.
 
The revisions stage can actually be a chance to show your clients that you're 100% on their side and that you have their best interest in mind.
 
Instead of dreading feedback, see it as a way to make the project even better. It's about getting organized, setting clear expectations, and most importantly, keeping your cool.
 
So, how do you go from Revisions Hell to Revisions Nirvana? That's the topic of this week's episode of the 6 Figure Creative Podcast.
 
In this episode you’ll discover:
  • Making a flawless revisions process to keep your clients happy and create a viral business
  • The rules of efficient, effective revisions
  • How to politely stay firm on your project scope
  • Creating client guidelines
  • Why freelancers drop the ball
  • Refining your processes once you have data

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Podcast

How Michael Janda Built A $30,000,000 Design Agency From One Super Power | The Infinite Clients Series

Being likable is a super power for freelancers, and here's why…
 
This business is all about making a great first impression, keeping your clients coming back for more, and getting them to tell their friends about you.
 
When you meet a new client, hitting it off right away can make a huge difference. Just like when you meet anyone new and instantly click — you just want to hang out more.
 
For freelancers, being more likable means clients are more likely to pick you over someone else, and stick around AND refer more work your way.
 
See why this matters?
 
Here's what sucks…
 
Some people are just bad at being likable. If that's the case, what can you do?
 
To help us all out with this, I brought back one of the most likable people I've ever had on the show: Michael Janda.
 
Michael joined us back on episode 207 and walked us through how brought in 6 figures his first year freelancing, and went on to bring in over $30,000,000 from his design agency before he ultimately sold it.
 
Those numbers show proof that he knows his stuff, and this episode, he'll walk us through what we can do to become the person people WANT to be around (and hire).
 
No matter who you are, there is something you need to hear in my conversion with Michael Janda.
 
In this episode you’ll discover:
  • Why relationships are so important to building your business
  • Building your reputation vs. building relationships
  • How he landed a $500,000 client just by being nice
  • Getting out of your shell when interacting with people
  • What skills to work on to grow your business
  • Asking people about themselves to win them over
  • Why playing games with your business is bad
  • Creating goodwill with your clients

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Podcast

How To Create An “External Brain” That Helps You Finish Projects On Time Every Time | The Infinite Clients Series

Today, let's chat about a struggle that hits home for a lot of us creatives… We kind of have a bad rep for getting projects across the finish line on time without dropping the ball.
 
You know the drill – underestimating how long things will take, forgetting those tiny yet crucial details, and then, bam, you've dropped the ball… Again.
 
Then we get those fun 3 AM panic attacks about that thing you forgot to send off to your client. Yep, been there, done that.
 
Here's why we kinda suck at this:
 
Trying to store every single tiny little project detail, deadline, and step in your head is a surefire recipe for disaster. There's just no way for our brains to keep track of this.
 
It's a common trap, thinking you can wing it because you've done similar projects before.
 
“I've got this,” you say… Until you don't.
 
But what if you didn't have to rely on your beautiful creative scatterbrain to keep everything straight?
 
Enter the concept of an “external brain.”
 
This isn't sci-fi; it's about using tools and systems outside your head to keep track of all the moving parts of your projects.
 
Your “external brain” never forgets, always keeps you on track, and is the difference between a smooth project delivery and a midnight meltdown.
 
Switching to an “external brain” means you can focus on what you do best – being creative – without the added stress of remembering every little detail.
 
So, if you're nodding along, thinking, “Yep, that's me,” it's time to make a change.
 
Listen to this week's episode of the 6 Figure Creative Podcast to dive into the world of project management tools and find your perfect match. Your brain (and your clients) will thank you.
 
In this episode you’ll discover:
  • How to make sure you hit your deadlines without stretching yourself thin
  • Creating your project checklist
  • Checklists vs SOPs
  • Handling client revision requests
  • The different types of project structures
  • Why templates will make your life easier
  • Using project management for data tracking
  • Brainstorming your tasks to create your delivery lists

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Podcast

The 6 BARE MINIMUM Rules For Solid Client Communication | The Infinite Clients Series

Pretty much all of us got into this “trading creativity for $$$” thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft.
 
The whole “client communication” thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide.
 
It's not because we want to be bad at it, and it's not because we're terrible people… But because we're just not wired that way, especially if your background is anything like mine.
 
Before freelancing, here was my entire job history:
  • A janitor at a water park
  • Flipping burgers at Burger King
  • Selling video games at GameStop
Corporate world? Never heard of her.
 
Team meetings and office politics? Nope.
 
So when it comes to wearing the “professional communicator hat”, it's something I had to learn the hard way.
 
I had no clear boundaries, no set times for chats, no structure. It was chaos.
 
Messages got lost, things got forgotten, and before I knew it, I was that flaky freelancer nobody wanted to deal with.
 
If that's anything like you, it becomes a stressful, awful mess FAST….not just for you but for your clients too.
 
Think about it from their side. They've just dropped thousands of dollars on hiring you, pumped to see what you'll create together.
 
But if they're left in the dark, not knowing when they'll hear from you or what's happening, that excitement turns to anxiety, then frustration, and maybe even anger. No one wants to work in that kind of vibe.
 
Bottom line… If you want to keep doing what you love (and get paid for it without losing your mind), you've got to get a handle on the whole communication thing.
 
To help with this, I've got 6 rules for client communication for you to follow. Think of this as the bare minimum any good freelancer should be doing.
 
It's about setting clear rules for when and how you'll talk to your clients, making sure everyone's on the same page, and keeping things running smoothly.
 
It's about making your clients feel taken care of and avoiding that whole excitement > anxiety > anger cycle that can lead to horrible projects (and no referrals).
 
Check out the episode, and IMPLEMENT ASAP.
 
In this episode you’ll discover:
  • How we can learn the skills we need to have healthy, effective communication with clients
  • Six rules to keep your clients happy (and yourself sane)
  • Internal business communication tools vs. external communication tools
  • Why clients want plain, simple English
  • Keeping your clients up to date
  • Using feedback loops to make sure your clients are happy, without overworking
  • Turning a client's outlook around by going the extra mile
  • Communicating expectations to leads and clients
  • Conflict resolution techniques to use with your clients

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Podcast

The 5-Step Blueprint for Perfect Client Onboarding | The Infinite Clients Series

When you're freelancing, those first steps with a brand new client are absolutely crucial to nail.
 
It's like when you're trying out a new app and everything from the welcome screen to the first few clicks just flows effortlessly. You instantly know you're going to enjoy using it.
 
That's the smooth, user-friendly vibe you want your client onboarding system to have.
 
So, why is it such a big deal?
 
For starters, it's all about building trust. We're in a world where a lot of our interactions happen over emails or messages, making it tough to really feel a connection. A smooth onboarding experience can help make your client feel like they've made the right choice in picking you.
 
It also helps avoid those awkward “that's not what I thought we agreed on” moments. Getting everyone clear on what's what from the start means less back-and-forth later on. It's choosing the right playlist before a long drive – it sets the tone and keeps the vibes good all the way.
 
But it's not just about avoiding mix-ups. An awesome onboarding process shows you're a pro who cares about your clients' experiences.
 
This can lead to more work from the same clients and even some word-of-mouth recommendations (i.e. “infinite clients”). And let's be honest, who doesn't want that?
 
Plus, a slick onboarding system can save you a ton of time on the admin stuff, giving you more time to focus on the actual work. It's about being prepared to be creative vs frantically scrambling for things.
 
So, if you're nodding along and thinking, “Yeah, I need to get my onboarding game on point,” then you'll want to check this week's podcast episode.
 
We break down a 5-part client onboarding process that's straightforward and effective. It's packed with practical tips and insights that could really make a difference in your freelancing journey. Give it a listen and let me know what you think!
 
In this episode you’ll discover:
  • How to build a great client onboarding questionnaire
  • Why bad onboarding destroys relationships
  • Organizing your data to avoid embarrassing moments
  • Creating a kickass kickoff call
  • Why it's easier to fire a client earlier rather than later
  • JUST USE A CALENDAR LINK
  • Make your kickoff calls as short as possible – while still covering everything needed
  • Setting expectations properly
  • Remember to show excitement!

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Podcast

The Rock-Solid 8 Part Client Agreement For Starting Every Project Off Right | The Infinite Clients Series

We're now rolling into the first real episode of this new “Infinite Clients” series, and my goal is to set up each episode in this series with a new rule… or better yet, a commandment.
 
Maybe we'll have a full “10 Commandments For Infinite Clients” by the end, but let's just start with #1:
 
  1. Thou Shalt Put It All In Writing.
If you want a guaranteed way to lose a client for life (including any referrals they might have sent), start by putting nothing in writing.
 
Mismatched expectations are a killer of client happiness. The client might expect one thing, and they get something totally different.
 
That's why a rock-solid client agreement is so important.
 
This isn't about them simply being slightly annoyed. It can lead to bigger issues like losing clients for life or even running into legal disputes (Yuck 🤮).
 
The goal IS NOT to lock them into some sort of “legalese” contract they hardly understand… it's to write it all out in plain, easy-to-understand English (or your whatever your native language is) so they understand what IS and IS NOT included.
 
This is the first step to infinite clients.
 
In this episode you’ll discover:
  • Why setting expectations accurately is vital to your business
  • How to use a client agreement to ensure you and your clients are on the same page
  • The key elements of a client agreement
  • How setting timelines keeps your projects on schedule
  • Who owns the created work
  • Credit and cancellation policies

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Podcast

How To Create A Viral Freelancing Business That Gives You “Infinite” Clients | The Infinite Clients Series

The phrase “Infinite clients” sounds like one of those terrible, cheesy, late-night infomercials, but is something like that really possible?
 
Absolutely not. Infinite? Come on…
 
Here's what I love about that phrase, though. If you HAD to come up with a way to create an “infinite” supply of clients, how would that look?
 
It's essentially what “hope marketing” would look like in a perfect world, and it's something we should always be striving for. Here's what I mean…
 
Imagine being a freelancer whose work is so awesome that your clients can't stop talking about you. Every single client you work with refers someone else, then THEY refer someone else… and suddenly, you have more clients than you could possibly handle.
 
Imagine doing such killer work that your clients do the marketing for you. That's the idea behind the “Viral Coefficient” of freelancing. Every happy client you have brings in another one, creating a chain reaction of a growing, “infinite”, client base.
 
Now, let's get real. Freelancers usually have a lot on their plates – marketing, sales, dealing with clients, admin stuff, and oh, actually doing the work.
 
The reality of making this happen is incredibly hard but it's a goal worth putting a lot of thought and energy into.
 
THAT'S what this new series is all about: How can you create such an incredible client experience that every single client refers at least one new client to you?
 
That's the key to building a “viral” freelancing business. While “infinite clients” may be an impossible goal, it's worth every single ounce of time and effort you put into it.
 
In this episode you’ll discover:
  • Brian's journey to increased fitness
  • Important January deadlines
  • The balance between marketing and fulfillment
  • Keeping your clients happy
  • Knocking it out of the park for your clients
  • The five phases of business
  • Minding your boundaries
  • Where to share your feedback and ideas for the podcast