You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me.
Turns out I was just practicing for my freelance career.
Because most freelancers treat marketing exactly like that fire alarm – you only pull it when everything's already on fire.
When the clients have dried up, the leads have dried up, and you're in full-blown panic mode.
Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.”
So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads…
3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting.
This is the feast-and-famine cycle that is SO common – and that you yourself are fueling.
You know it’s dumb. Let’s fix it.
This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle.
We’ll talk about:
- Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it)
- The truth about lead magnets (and other ridiculous marketing myths)
- The “1-2-3” marketing routine that’s doable every day (even when you're swamped with client work)
