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Podcast

The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.
 
Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).
 
In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.
 
In this episode you’ll discover:
  • How to move from four/five figures to six figures+
  • Why you aren't full time yet
  • How to revamp your entire public-facing identity as a freelancer
  • The difference between advertising vs. content marketing and why this matters for freelancers
  • Why you should be producing more than consuming
  • How sticking to a schedule or routine can tie all of this together

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Podcast

Your Feast-Or-Famine Roller Coaster: Three Reasons Why Freelancers Never Escape This Vicious Cycle

Is your income in a constant feast-or-famine cycle? Some months might look great… But then all of your projects seem to dry up, and you're left scrambling for clients.
 
This sort of cycle can be brutal for your business, personal life, and mental health, but this cycle doesn't have repeated for the rest of your life.
 
There are likely 3 things keeping you trapped in this vicious cycle, and this episode breaks down how to finally break the cycle.
 
If you're ready for more consistency, dependability, and stability in your monthly income, add episode #227 of the 6 Figure Creative Podcast to your podcast queue ASAP!
 
In this episode you’ll discover:
  • How Brian scored $12,000 flights for $200
  • Why you're comfortable in your day job
  • Taking responsibility for your business' success (or lack thereof)
  • What's keeping you on the feast-or-famine rollercoaster
  • The best solution to an inconsistent business
  • How to work smart, not hard
  • The key to consistent client acquisition

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Podcast

6 Client Boundaries To Keep You Healthy, Happy, Stress-free, And Profitable

So you made it to $100,000+ per year… Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business.
 
The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 “little bosses”, and you hate your life a little bit more with each new client you gain.
 
If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business.
 
In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable.
 
In this episode you’ll discover:
  • Maintaining mental and physical health while you're running a business
  • How to handle revision requests without losing your mind
  • Eliminating one of the most painful freelance experiences
  • How to keep your clients from taking advantage of your kindness
  • Boundaries for corporate/agency clients
  • Using boundaries to avoid scope creep
  • Avoiding stress with payment issues
  • How to learn more about building your client acquisition machine

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Podcast

How To Build Your Own Client Acquisition Machine (And Make 2023 Your Best Year Ever)

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine.
 
You've likely “dabbled” with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month.
 
In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark.
 
If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2023 your best year ever, this episode is for you.
 
In this episode you’ll discover:
  • How to solve a consistency issue in your business
  • Why dabbling is slowly destroying your income stream
  • The foundation of your Client Acquisition Machine
  • Creating a transformational outcome for your clients
  • Building your Marketing Mothership
  • Your responsibility to sell to those who need your service
  • The parallels between software and freelancing
  • Nurturing your leads for a long-term relationship
  • Fine-tuning your Client Acquisition Machine

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Podcast

Why Your High Sales Conversion Rate Is Actually A BAD Thing

Did you know that closing too many clients can be a bad thing?
 
I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business.
 
In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business.
 
In this episode you’ll discover:
  • Why “winning” too many clients is a bad thing
  • The ideal close rate for your sales process
  • What to do if your close rate is too high
  • Avoiding the scarcity mindset of wanting to win every client
  • Sales leads vs. marketing leads – and why they are important
  • When to raise your rates

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Podcast

Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year.
 
Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career.
 
That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages.
 
Whether you call it a retainer, subscription, or simply a “monthly fee”, most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month.
 
But… What if your service just “doesn't make sense” as a recurring subscription?
 
If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model.
 
Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week.
 
If you want to learn how she's managed this, and how she's launched a highly-successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP.
 
In this episode you’ll discover:
  • Transitioning your freelance business to a recurring revenue model
  • Becoming a more efficient business-manager
  • Solving your clients' ultimate needs so you can earn more on each project
  • The hidden benefits of a recurring revenue model
  • Average client value and the impact this stat has on your business
  • How to keep your subscribers happy, active, and paying
  • The key factors of adding value to your client's lives (for maximum profit)
  • How she earns a 6-figure income from 6 hours of work per week

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Podcast

The Secret Weapon For 6 Figure Freelancers: Email Marketing

Love it or hate it, email marketing is the closest thing there has ever been to a “magic pill” for anyone looking for stability in their month-to-month income.
 
The sucky thing is…most of us “fall victim” to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself.
 
Most freelancers I see are making one (or more) of these mistakes:
  • They think social media is the best long-term play (it's not)
  • They think they can have the same success and stability 1 on 1 (you can't)
  • They think “join my newsletter” is a great way to build their email list (it's not)
  • They're actually building their list, but they're never sending emails (not good)
If you want a time-tested, surefire way to stay top-of-mind, build trust, and actually reach the audience you've built, email marketing is where it's at.
 
If you're having success on social media right now, I'm begging you to take this time to build an email list so you're safe/secure in the long run.
 
Social media has historically always become a “pay to play” world for business owners, and Tiktok is already making that shift. Don't make the mistake of thinking that party is going to last much longer.
 
If you're open to the idea of building, growing, and using an email list to grow your reach, and you like the idea of building trust in a one-to-many setting, this week's episode of the 6 Figure Creative Podcast is for you.
 
In this episode you’ll discover:
  • Why social media is not the savior people think it is
  • The number one platform small businesses need in their toolbelt
  • Staying top of mind with clients and leads
  • Setting up your first lead magnet funnel
  • How to attract email subscribers
  • The key to a juicy lead magnet
  • What Yahoo! did wrong with their website (and how it applies to growing your email list)
  • The math behind running paid advertising
  • Profitable Facebook ads for freelance creatives

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Podcast

The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

Here are a few of the biggest lies when it comes to marketing your freelance business.
  • “If I'm good enough, people will find me and hire me”
  • “The only marketing I need is word-of-mouth”
  • “If I market myself, I'll come across as desperate”
  • “This sort of stuff doesn't work for freelancers”
If any of that sounds like you, my guess would be you likely have very little predictability in your income.
 
You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).
 
If you want steady, predictable income for your business every single month, there are 4 key things you need in place.
 
If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).
 
In this episode you’ll discover:
  • Marketing plans for freelancers
  • When email lists are vital, vs. when they're optional
  • “Proposing” via text message
  • The “3% rule” and the “80/19/1 rule”
  • How your niche affects your marketing needs
  • Swiping or dating: lead generation and lead nurture
  • How to create a business you rarely *(if ever) have to market

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Podcast

The Busy Freelancer’s Guide To Getting Your Time Back (By Building Systems That Scale) | With Rachael Mueller

Every successful freelancer has hit that wall where you can't say yes to even ONE more project… This is usually the same time you start getting more inquiries than you've ever seen before.
 
In these busy seasons of business, there are a few options you could take…
  1. You could turn down all those extra projects (and say goodbye to that extra $$$).
  2. You could say “yes” to those projects and just hate your life for the next few weeks or months while you scramble to deliver (this is the route most of us take).
  3. You take the responsible, profitable, healthy route of building systems that scale.
If you hate money, you'll probably take option 1 and turn down those extra projects. If you're irresponsible and want to live in a state of overwhelm, you'll take option 2.
 
If you're a responsible, mature business owner, you'll go with option 3 and build systems that help you deliver high-quality work faster, more efficiently, and without dropping the ball or overwhelming yourself.
 
In this week's episode of the 6 Figure Creative Podcast, I interviewed systems expert Rachael Mueller. She's a virtual COO that helps service-based business owners plan, create, and manage systems that scale so you can take on more projects in less time.
 
If you're overwhelmed, working too much, or just feel like you have WAY too many project details floating around in your brain, and you're not sure what to do, this episode is for you.
 
In this episode you’ll discover:
  • Making your business run smoothly
  • Unloading your mind to focus on creativity
  • Flow charts – they're not just for nerds
  • Setting up your systems for success
  • The three key systems any business needs
  • Using templates to cut out wasted time
  • Logging your time to see where it goes
  • Why the major CRMs aren't the best for freelancers
  • Consolidating your tasks for easy reference

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Podcast

How To Land High-caliber Clients By Emailing Strangers | The Cold Outreach Masterclass With Colleen Welsch

In this episode, Colleen Welsch breaks down the cold outreach process she used to land some of the biggest brands in the beauty industry.
 
This email process can work in any industry to start bringing in consistent clients no matter how much experience you have.
 
If you've ever wanted to see a proven process for cold outreach, this interview is for you.
 
In this episode you’ll discover:
  • Why failure is not the end
  • Starting fresh after your business collapses
  • Working with major brands just by asking
  • What you need to have in place before emailing strangers
  • How to face rejection as a freelancer
  • How to craft a cold email
  • How many times to follow up if no one replies
  • Brian and Colleen's original (and embarrassing) AIM usernames