Author: James Cross

Let’s say you hired a personal trainer with the goal of “getting into shape”…

 

But instead of coaching you, they literally did the workouts for you.

They ran the miles. They lifted the weights. They meal-prepped and tracked every calorie.

 

 

That would break the entire fitness industry.

 

 

Yet most 6 figure freelancers stay stuck. Overbooked. Overwhelmed. Dropping the ball on clients because they can’t take on more work… but also can’t say no to more money.

 

If that sounds familiar, this episode is for you.

 

I’m breaking down exactly how to scale beyond that low six-figure plateau – without drowning in work.

 

Whether you want to build a micro-agency to multiple six figures or a full-blown team to seven figures, this is the roadmap to hiring smart, working less, and making more.

Creatives LOVE making things “perfect”.

 

We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours… and hours trying to craft the “perfect” final product for our clients.

 

But here’s what sucks: Perfectionism is keeping you broke.

 

Spending 40 hours on something that should take 8? That’s the difference between making $92/hr and $462/hr.

 

The most successful freelancers aren’t the ones who make things perfect. They’re the ones who get things done efficiently – without sacrificing quality.

 

If you're tired of working longer hours for less money, this one's for you.

You already know that paid ads bring in clients. Duh.

 

But what if I told you the real magic isn’t just in the ROI?

 

But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI?

These benefits are so powerful that they’re worth running ads even if you’re losing money at first.

 

I break it all down in this episode.

 

If you’ve ever considered running ads but hesitated, this is the episode that might change your mind.

Most freelancers think success comes from being great at their craft.

 

It doesn’t.

 

I’ve seen average freelancers with solid marketing dominate their industry while insanely talented ones struggle to get clients.

 

 

I’ve also watched freelancers waste hours crafting detailed proposals, only to get ghosted. Proposals don’t close deals – real conversations do.

 

 

That “stable” 9-to-5 job you think is safer than freelancing? That’s one paycheck, one boss, one decision away from being gone.

 

 

Most freelancers are playing the game all wrong. That’s why I put together this episode, breaking down the 13 counterintuitive truths about freelancing will change how you work.

Want to know the equation that’s made me literally millions of dollars? (I did the math)

 

It’s simple. It’s powerful. And if you dismiss it because you think your business is “different,” you’re screwing yourself.

 

It’s called The Value Equation.

 

This ONE framework will show you exactly why some freelancers struggle to close deals while others charge more and have clients lined up to pay them.

 

And yes, it applies to you.

 

If you’re stuck in a feast-or-famine cycle, struggling to raise your rates, or constantly hearing “I can’t afford that” from potential clients—this episode will flip the way you think about your business.

Over the last couple of years, my team and I completed over 1,600 sales calls.

 

That kind of volume exposes what actually works in sales – and what doesn’t.

 

The brutal truth is that many freelancers think they’re decent at sales… But they’re actually just bad at lead generation.

 

You’re only talking to the hottest of hot referral leads – the easy layups. The real challenge? Turning strangers into clients.

 

That’s why I put together 7 sales laws to help you close more deals, land more clients, and stop relying on luck.

Most freelancers are making things hard than they need be by just “winging it” – stumbling through their business like they’re lost in the woods with no GPS.

 

But here’s the thing: nearly every problem you have with your business has already been solved.

 

The smartest minds in the world have figured out how to create predictable revenue, retain clients longer, and escape the feast-or-famine cycle. And they’re doing it in one of the most lucrative industries out there: SaaS (Software as a Service).

 

This episode breaks down exactly how to apply these SaaS strategies to your freelance business.

Just steal what works instead of fumbling around in the dark.

“Growth at all costs” can be dangerous. It's a CRAZY thing to try to grow only to sacrifice everything else in your life.

 

Here's my 2024 in bullet points:

→ 2X’d the business (third year in a row)

→ Took my mom to Europe for a month (her first trip abroad)

→ Shut down operations for 2 weeks straight (paid the team to do nothing)

→ Zero 9pm work marathons (I never work past 5pm and never work weekends)

→ My wife still loves (and likes) me (because I prioritize her over the business)

 

But let’s be clear—I didn’t just coast. This isn’t some “sit on a beach and brag about my life” kind of business.

I worked hard when I worked. And I actually enjoyed my life when I didn’t.

 

This week I’m sharing the four biggest lessons that made this possible—so you can grow your business without working yourself into the ground.

Most freelancers make one of two big mistakes when it comes to paid ads:

If either one of those sounds familiar, this episode is for you. I break down 6 simple ways to know if ads are right for you right now.

 

No more guessing. No more wasted money. No more leaving cash on the table.

 

Listen now to see if ads are the secret weapon your business needs, or if there are better options for getting clients.

$3 a day.

 

That’s all it took for one of my clients to add $140,000 to their income last year.

 

Sound crazy? It's not.

 

This strategy is simple, low-risk, and requires no complicated funnels or tech setup. And the best part? You can set it and forget it.

 

In this week’s episode, I’m breaking down step-by-step how to turn tiny ad spends into new clients using a straightforward strategy.

 

Stop overthinking. Stop making excuses. Start seeing results.

 

Let’s make this the year your calendar is finally booked solid.