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The Only 6 Methods For Getting Clients in 2025

Today we're continuing with our “Back to Basics” journey by focusing on something that's often overlooked by freelancers – promotion.
 
Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.
 
They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary “feast or famine” cycle.
 
This situation can force freelancers to scramble, taking any job they can just to pay the bills. These “bill-paying” clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?
 
I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.
 
In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.
 
That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.
 
In this episode you’ll discover:
  • How to avoid “bill paying work”
  • Six promotion methods for freelancers
  • How client value affects your business' needs
  • Why referral programs work
  • The benefits of paid promotion
  • Why owned assets are so vital to your business
  • Why Clients By Design is for you

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Podcast

Why Freelancers Need to Stop Believing These 6 Paid Ad Myths ASAP

You are AMAZING at what you do as a creative. You create stunning designs, produce incredible music, or breathe life into visual media like photos or videos. Paid ads aren’t for you, right?
 
The truth is, paid ads can work for anyone, including freelancers.  
 
This has been proven time and time again, in industry after industry… Paid ads are one of the quickest ways to multiply your income and bring in more clients.
 
The beauty of paid ads is that you have complete control over them.
 
It’s not like referrals, where you’re sitting around waiting for someone else to send you clients.
 
It’s not like cold outreach, where you feel like you’re spamming people.
 
It’s not like social media, where you’re relying on the algorithm gods to put your content in front of people.
 
By using paid ads, you can take matters into your own hands and steer your business in the direction you want.
 
If you’ve tried paid ads before and they “didn’t work,” don’t give up just yet. 
 
In this episode, I debunk 6 paid ads myths that are holding you back from using this powerful lead-generation tool.
 
In this episode you’ll discover:
  • The pros of paid ads
  • Why survivorship bias is bad for business
  • How paid ads can boost your business with real leads
  • Why it's your fault if a client hires someone else and has a bad experience
  • “Paid ads don't work for me” – nah, you just didn't try
  • The perks of Client Financed Acquisition
  • Building a long-term snowball using paid ads
  • Looking to other industries to learn how to use paid ads for your business

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Podcast

The Secret Weapon For 6 Figure Freelancers: Email Marketing

Love it or hate it, email marketing is the closest thing there has ever been to a “magic pill” for anyone looking for stability in their month-to-month income.
 
The sucky thing is…most of us “fall victim” to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself.
 
Most freelancers I see are making one (or more) of these mistakes:
  • They think social media is the best long-term play (it's not)
  • They think they can have the same success and stability 1 on 1 (you can't)
  • They think “join my newsletter” is a great way to build their email list (it's not)
  • They're actually building their list, but they're never sending emails (not good)
 
If you want a time-tested, surefire way to stay top-of-mind, build trust, and actually reach the audience you've built, email marketing is where it's at.
 
If you're having success on social media right now, I'm begging you to take this time to build an email list so you're safe/secure in the long run.
 
Social media has historically always become a “pay to play” world for business owners, and Tiktok is already making that shift. Don't make the mistake of thinking that party is going to last much longer.
 
If you're open to the idea of building, growing, and using an email list to grow your reach, and you like the idea of building trust in a one-to-many setting, this week's episode of the 6 Figure Creative Podcast is for you.

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Podcast

Freelancers: 8 Things You’re Too Afraid To Ask For

Freelancers lose out on so much.
  • Not because they aren’t talented.
  • Not because they aren’t working hard.
  • But because they never ask.
In this week's podcast episode, I’m diving into the single most overlooked skill that can unlock more clients, more money, and more freedom in your business.
 
It’s simple, it’s uncomfortable, and it works.
 
Stop waiting for good things to happen.
 
Go ask for them.

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Podcast

What To Do If 2024 Was A Freelancing Sh*tshow

Was this year amazing for you?
 
…Or were you caught in a freelancing feast-or-famine sh*tshow where you felt like you were slamming your head into a wall over and over and over and over?
 
If this wasn’t your best year ever as a freelancer, I need you to ask yourself one question:
Do you actually have a plan for next year, or are you still hoping referrals magically fall into your inbox?
 
That “wait-and-see” approach is why most freelancers stay stuck in feast-or-famine mode. One month, you’re making bank. The next? Crickets.
 
It doesn’t have to be this way.
 
I recorded a new episode breaking down the exact system you need to:
  • Consistently attract high-value clients.
  • Predict your income every month.
  • Finally say no to those nightmare gigs that drain your soul.

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Podcast

The Freelancer’s Survival Guide | 25 Tips for Payments, Productivity, and Profit

Freelancing can make you feel like SUCH a failure sometimes (myself included).
 
Whether you’ve been in the game for a month or a decade, there are always things you don’t know that you don’t knowuntil it’s too late.
 
This week, I’m sharing 25 tips that can save you time, money, and a whole lot of frustration in your freelance career.
 
From automating tedious tasks to upping your payment game, you’ll learn:
✔️ How to get paid on time (every time) without playing debt collector.
✔️ Learn the #1 thing my wife is doing in her business that could save YOU hours
✔️ The shift that makes clients magically find your rate “affordable.”
✔️ How to save hours with simple automations.
✔️ Why a $19/month software might make (or break) your workflow
 
Freelancing doesn’t come with a survival guide – until now.

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Podcast

How Freelancers Can Win Without Competing on Price | The Blue Ocean Trio

Tired of fighting for scraps?
 
The endless price wars. The brutal grind. The feeling that clients can’t tell you apart from a dozen other freelancers offering the exact same thing as you.
 
It’s exhausting and soul-crushing, but you don’t have to play this game.
 
There’s a way to escape the bloody red waters of competition and step into a blue ocean where you’re one of the only options.
 
No price wars. No burnout. Just high-value clients who choose you because you’re the only obvious choice
 
In this episode, I’m breaking down the Blue Ocean Trio—three simple ways to:
✅ Escape the red ocean.
✅ Command higher rates.
✅ Build a freelancing business you actually enjoy.
 
 
In this episode you’ll discover:
  • How to stand out and avoid competing on price alone.
  • Three key strategies to attract high-paying clients.
  • Shifting from selling services to offering unique outcomes.
  • How to find untapped niches with less competition.
  • How to package services in ways that make price irrelevant

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Podcast

The 5 Building Blocks Of Client Acquisition | Keys To Consistency

Ever been through a “famine” as a freelancer? It suckkkkks.
 
The feast or famine life is pretty miserable. One month you're flush with clients, the next you're scrambling, hoping for a random referral to pop into your inbox.
 
Here's a hard truth for you: If you don’t have a full client acquisition system, you don’t have a real business.
 
The good news is that once you nail this, it’s like flipping a switch. You quickly see that consistently getting new leads means predictable income, and higher-paying clients.
 
In this week’s episode, I’m breaking down the five essential building blocks of a client acquisition machine – updated for 2025. I’m giving you the blueprint you need to keep your business running like clockwork.
 
Your next client shouldn’t be a mystery. Let’s fix that.
 
In this episode you’ll discover:
  • The best lead generation methods you can use
  • How to get the attention of leads at the right time – in a small window when they need your service
  • Why one-time promotions are working against you
  • How to build trust with leads
  • The best ways to nurture leads over time
  • Understanding and optimizing your sales process
  • The perks of a good follow up sequence
  • Why freelancers need to provide a good service (or receive negative word of mouth)
  • Increasing your business' MRR
  • How to get a plan created just for you

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Podcast

The Step-by-Step Process for Solving Any Business Roadblock

You know that meme where everything is on fire, and the dog just sits there saying, “This is fine”?
 
Yeah… that’s how most freelancers handle their business problems.
  • Empty calendar? Nah it's cool.
  • Terrible pricing? Meh.
  • Awful clients? It’s fiiiiine. 🔥
Spoiler: It’s NOT fine.
 
Here’s where I'll state the obvious: if you don’t actually solve these problems, they don’t magically disappear. They compound.
 
But there’s good news: every single one of these problems is solvable.
 
In this episode of the 6 Figure Creative podcast, I’m breaking down the one proven way to actually fix your problems for good. It’s time-tested. It’s genius-level simple.
 
So you can stop pretending everything is fine and start putting the fire out. 🧯🔥
 
Your problems don’t solve themselves. But you can.
 
In this episode you’ll discover:
  • The best method for solving your biggest problems
  • Why ignoring or half-solving problems creates a snowball of chaos—and how to reverse it.
  • The #1 question to ask yourself to uncover your real business bottleneck.
  • A simple framework to test, track, and tweak solutions until they stick.
  • How to analyze your results and make data-driven decisions (even if math isn’t your strong suit).
  • Why solving your biggest problem first creates unstoppable momentum in your business.

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Podcast

Let’s Talk Profit | When $130k Per Year Isn’t Enough

Imagine pulling in $130,000 a year as a freelancer… and still struggling to make ends meet. Sounds crazy, right? But it’s happening. And I’ll tell you why.
 
The truth? Income is just one piece of the puzzle. If you’re not focused on profit, that big income number means nothing.
 
In the latest episode of 6 Figure Creative, we dive deep into why chasing revenue alone can actually sink your business—and how to flip the focus so that what you keep is actually worth your time.
 
Don’t let your income be just a “vanity metric.” Get the details on how to make sure you're actually keeping what you make.
 
In this episode you’ll discover:
  • Why $130k/yr wasn't enough for one freelancer
  • The “old way” vs the “new way” of being profitable
  • Why opportunity cost means you may need to kill some services
  • Making $300+ per hour as a freelancer