Category: Podcast

Tired of chasing clients like it’s a never-ending treadmill?

 

Here’s the truth: Only ~3% of your potential clients are ready to hire you right now. The other 97%? They’re not even thinking about you.

 

Think about it like car shopping. You're either part of the ~3% who are in the market for a new car and noticing cars EVERYWHERE, or you're part of the 97% where cars aren't even remotely on your mind.

 

In today's episode, we dive into a no-BS strategy to target that golden 3%—the clients who want what you offer NOW.

 

No cold outreach, no content grind, no relying on inconsistent word-of-mouth. Just a simple, repeatable way to land clients ready to pay today.

 

Let’s turn that 3% into a full calendar of paying clients.

 

In this episode you’ll discover:

 

If you're working non-stop but still struggling to make ends meet, you're probably making one of these five major pricing mistakes. I just dropped an episode that breaks down 5 pricing traps freelancers fall into—and how to fix them before they burn you out.

 

Here's the hard truth: you could be the great at what you do, great at keeping yourself booked solid, BUT still broke because of any ONE of these mistakes.

 

Fix your pricing, and you'll be amazed how much more enjoyable your life gets (and your savings account will thank you).

Imagine getting your business ripped apart by a guy who runs a $250M empire.

 

That’s exactly what happened to me when I spent an entire day locked in a room with Alex Hormozi and 9 other entrepreneurs.

 

Alex didn’t hold back—he showed us exactly why we were stuck, why we were plateauing, and how to fix it. The biggest takeaways?

 

I break them all down in this 38 min episode

 

If you’re constantly juggling 10 different projects and can’t seem to break through your income ceiling, this episode is for you.

 

In this episode you’ll discover:

Raise your hand if you suck at self-promotion…

 

🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.)

 

Sadly, self-promotion is where most freelancers hit a wall.

 

It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.

 

If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️)

 

For those naysayers who think, “self-promotion!? You shouldn't have to self-promote if you're good at what you do!”, I urge you to kill that thought with the fire of a thousand suns.

 

That's a self-imposed limitation. If promotion is a “normal thing” across every other industry, why should freelancers be the exception?

 

At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion.

 

So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.

 

By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.

 

In this episode you’ll discover:

Let’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet.

 

Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is.

 

Your lead magnet isn’t merely a “hello“… it’s an “I understand your problems and I know how to help.”

 

Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution.

 

What we’re crafting isn’t just a freebie or a basic tool. Your lead magnet is proof that you don’t just talk the talk but you walk the walk. It demonstrates up front that you bring real value to the table.

 

And no, a lead magnet isn’t just another PDF or ebook – it can be, but it doesn’t have to be. It can be a tool, a resource, or a guide. It might even be a paid service or workshop.

 

The shape of a lead magnet is flexible, but its purpose is rigid: to provide immense, undeniable value.

 

This isn’t about merely generating leads or adding names to an email list. It’s about connecting with a person, and proving that you have the solution they’ve been hunting for.

 

Ready to create something amazing? Let’s dive into this…

 

In this episode you’ll discover:

Listen, I've heard it a hundred times, and I bet you have, too…

 

“If you're good enough, you can just wait for clients to come to you.” They say.

 

“Word of mouth is all you need.” They say.

 

But here's the deal: sitting on your hands and hoping for that magical email notification of a new client isn't a strategy—it's a death trap.

 

Let me paint a picture…

 

You're a talented freelancer. You've had some good months, even great ones.

 

But then there's that one sobering month. The inquiries dry up, the referrals dwindle, and your inbox is eerily silent. Panic sets in.

 

That, my friend, is the terrifying “word-of-mouth death trap”.

 

There's a common myth in the freelance world. Some folks will have you believe that the only way to thrive is through word of mouth.

 

But here’s the truth bomb: Anyone saying “word-of-mouth is best” is unqualified to give you that advice. They are just coasting along nicely with it, having never tasted the desperation of the dry season.

 

Many still end up taking on gigs they aren’t passionate about, just to keep the lights on.

 

And sure, referrals are fabulous. If you're great at what you do, you'll 100% get them.

 

 

So, what's the antidote to this feast or famine nightmare? Two words: Lead Generation.

 

Here's the breakdown: Leads become inquiries. Inquiries become clients. And when you have a consistent influx of leads every month, you've got a buffer against those terrifying dry spells.

 

 

In the coming series, we'll dive deep into the nuts and bolts of lead generation, tailored specifically for freelancers. Because here's the truth: understanding and mastering lead generation is like handing yourself the keys to consistency.

 

In this episode you’ll discover:

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.

 

Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).

 

In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.

 

In this episode you’ll discover:

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine.

 

You've likely “dabbled” with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month.

 

In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark.

 

If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2025 your best year ever, this episode is for you.

 

In this episode you’ll discover:

Here are a few of the biggest lies when it comes to marketing your freelance business.

If any of that sounds like you, my guess would be you likely have very little predictability in your income.

 

You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).

 

If you want steady, predictable income for your business every single month, there are 4 key things you need in place.

 

If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).

 

In this episode you’ll discover:

Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone.

 

Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded “red ocean”.

 

That's why I was so excited to talk to James Martin from Made By James.

 

James is a designer who's had immense success in the crowded niche of logo design.

 

He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the “bill paying work” that many freelancers are forced to say yes to.

 

Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer.

 

In this episode you’ll discover: