Category: Podcast

At first, every new lead feels like a win.

(Finally, people want to work with me!)

But if you actually want to break into multi-six figures? You need to say “no” more than ever.

Because every bad-fit client you say yes to drains your creativity, clogs your calendar, and burns you out before you even realize it’s happening.

In this week’s episode, I'm breaking down The 5-Step Client Filter Every High-Earning Freelancer Needs — so you can stop wasting time on the wrong projects and start building the freelance business you actually want.

Because getting clients isn’t the finish line. It’s where we really need to start protecting our time, our creativity, and our sanity.

Every freelancer knows the feeling…

One week, you’re slammed with work.

The next? Crickets.

And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get anything booked.

But here’s the truth:

Not your talent.

Not your pricing.

Not the economy.

If you want to consistently hit multi-six figures, you need what I call a Demand Engine — a 4-part system that keeps your inbox full and your calendar booked before the slow weeks hit.

In this episode, I’ll walk you through exactly how to build it — using tools, automations, and strategies we’ve battle-tested across dozens of six-figure+ freelancers.

Let’s fix your “calendar problem” once and for all.

If you're trying to break into multi-six figures as a freelancer, this might sound familiar:

But somehow… you’re still stuck around $100k–$150k.

 

The problem? It’s not your pricing. It’s not your marketing.

 

It’s that your service isn’t built to scale.

 

In this episode, I’ll walk you through how to package what you already do into a clear, repeatable service that sells easier, delivers faster, and actually scales.

Most freelancers plateau at $50K.

Some break six figures “by accident”. Same thing as $50k, but you just stay a bit busier (usually because you have a larger network or are in a better niche).

 

But multi six-figures? No one stumbles in a $300k+ per year freelance business. That takes a whole new approach.

 

In this new podcast series, I’m breaking down what separates the $50K freelancer from the $300K+ business owner.

 

It starts with 7 hard-hitting mindset shifts.

 

Like:

→ The overlooked reason most freelancers never hit $200K

→ The silent killer keeping most freelancers stuck at average income

→ The “business owner lens” that multiplies your revenue without working more hours

→ Why “doing great work” isn’t the thing that gets you paid more

 

This is Part 1 of The Multi-6-Figure Freelancer Playbook, and if you're stuck at a plateau, this is your next move.

Let’s say you hired a personal trainer with the goal of “getting into shape”…

 

But instead of coaching you, they literally did the workouts for you.

They ran the miles. They lifted the weights. They meal-prepped and tracked every calorie.

 

 

That would break the entire fitness industry.

 

 

Yet most 6 figure freelancers stay stuck. Overbooked. Overwhelmed. Dropping the ball on clients because they can’t take on more work… but also can’t say no to more money.

 

If that sounds familiar, this episode is for you.

 

I’m breaking down exactly how to scale beyond that low six-figure plateau – without drowning in work.

 

Whether you want to build a micro-agency to multiple six figures or a full-blown team to seven figures, this is the roadmap to hiring smart, working less, and making more.

Creatives LOVE making things “perfect”.

 

We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours… and hours trying to craft the “perfect” final product for our clients.

 

But here’s what sucks: Perfectionism is keeping you broke.

 

Spending 40 hours on something that should take 8? That’s the difference between making $92/hr and $462/hr.

 

The most successful freelancers aren’t the ones who make things perfect. They’re the ones who get things done efficiently – without sacrificing quality.

 

If you're tired of working longer hours for less money, this one's for you.

You already know that paid ads bring in clients. Duh.

 

But what if I told you the real magic isn’t just in the ROI?

 

But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI?

These benefits are so powerful that they’re worth running ads even if you’re losing money at first.

 

I break it all down in this episode.

 

If you’ve ever considered running ads but hesitated, this is the episode that might change your mind.

Most freelancers think success comes from being great at their craft.

 

It doesn’t.

 

I’ve seen average freelancers with solid marketing dominate their industry while insanely talented ones struggle to get clients.

 

 

I’ve also watched freelancers waste hours crafting detailed proposals, only to get ghosted. Proposals don’t close deals – real conversations do.

 

 

That “stable” 9-to-5 job you think is safer than freelancing? That’s one paycheck, one boss, one decision away from being gone.

 

 

Most freelancers are playing the game all wrong. That’s why I put together this episode, breaking down the 13 counterintuitive truths about freelancing will change how you work.

Want to know the equation that’s made me literally millions of dollars? (I did the math)

 

It’s simple. It’s powerful. And if you dismiss it because you think your business is “different,” you’re screwing yourself.

 

It’s called The Value Equation.

 

This ONE framework will show you exactly why some freelancers struggle to close deals while others charge more and have clients lined up to pay them.

 

And yes, it applies to you.

 

If you’re stuck in a feast-or-famine cycle, struggling to raise your rates, or constantly hearing “I can’t afford that” from potential clients—this episode will flip the way you think about your business.

Over the last couple of years, my team and I completed over 1,600 sales calls.

 

That kind of volume exposes what actually works in sales – and what doesn’t.

 

The brutal truth is that many freelancers think they’re decent at sales… But they’re actually just bad at lead generation.

 

You’re only talking to the hottest of hot referral leads – the easy layups. The real challenge? Turning strangers into clients.

 

That’s why I put together 7 sales laws to help you close more deals, land more clients, and stop relying on luck.