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The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?
 
Yeah… That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.
 
What we CAN help you with is the client equivalent of that situation. Here’s what I mean…
 
You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.
 
There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).
 
This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.
 
In this episode you’ll discover:
  • How to help your clients better by determining their needs
  • When closing a deal comes down to good timing
  • What to do if a client isn't sure they want to hire you
  • Why being open and honest with clients is the only way to run a healthy business
  • How to discuss your workflow and delivery with clients before closing a deal
  • Why it's vital that clients trust you implicitly

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Podcast

How To Get A Complete Stranger To Hire You | The Client Acquisition Series

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.
 
While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.
 
I get it… None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.
 
Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.
 
The alternative is to keep doing what you're likely doing now… sit around and hope a client finds you.
 
If your current “strategy” is “hope marketing”, this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.
 
In this episode you’ll discover:
  • Why people will never hire you if they don't know you
  • How to build trust with potential customers
  • When it's time to be yourself
  • How dating and business are closely related
  • Why Mark is was more of a ladies' man than Brian
  • How adding value in the long term sets you up for success
  • Why our “comfort zone” is holding us back
  • Why we need to be ourselves and not be afraid of alienating some people
  • How appealing to everyone is a bad thing for our businesses

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Podcast

Contracting Is For Suckers | There’s A Better Way To Freelance

Ever been offered a gig where a company or agency is hiring you on as a contractor (or subcontractor)?
 
To anyone desperate for work it an sound like a dream, but here's the catch – it's actually a trap.
 
In our latest podcast episode, I break down why contracting can seem like a godsend for freelancers desperate for gigs, but it often becomes a nightmare that's impossible to escape.
 
So, what’s the alternative? This week I dive into:
  • The 10% rule every freelancer should follow.
  • The illusion of security in contracting gigs
  • A stable freelancing model with diversified income streams, stackable projects, and flat-rate pricing
For anyone who's currently contracting under another company, I hope by the end of this episode, you get away from the “dark side” and learn how much better a stable freelancing model can work for you.
 
In this episode you’ll discover:
  • The illusion of security in contracting gigs
  • How dependency on contracting can eventually lead to $0
  • Why contracting stifles your ability to find better opportunities
  • The better model for stable, diversified income
  • The 10% rule for balanced client income
  • How to stack projects for consistent cash flow
  • The advantages of flat-rate pricing
  • Real-life examples of freelancers who escaped the contracting trap

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Podcast

The REAL “Secret” to Consistent Clients (and Income) as a Freelancer

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then… crickets.
 
We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat… lack of consistency, and lack of any real plan.
 
In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real “secret” to consistent clients and income. (Hint: It's not a magic trick.)
 
The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.
 
This episode is for YOU if:
  • You're tired of the inconsistent income struggle.
  • You're ready to take your freelancing seriously and build a real business.
  • You're open to ditching the “dream client” fantasy and attracting clients who are a perfect fit.

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Podcast

How to Find the Right Balance Between “Niching Down” and “Maximizing Value”

Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities.
 
In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an entire episode to helping you find that perfect sweet spot!
 
🎧 Listen Now to learn:
  • How to avoid being too broad or too niche.
  • Real strategies to keep your services appealing and effective.
  • The secret sauce to being known for what you do best without pigeonholing yourself.
Don’t miss this episode if you want to become sought-after while still offering enough to attract and retain clients.
 
In this episode you’ll discover:
  • When you should niche down
  • Why outcomes are more important than services
  • Avoiding common mistakes when niching down
  • Pitching your services effectively
  • Using the agency model vs. the collective model
  • Why services shouldn't be the focus
  • Helping clients achieve their vision

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Podcast

Case Study: The Solo Freelancer Earning $1 Million Per Year

I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience.
 
I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own.
 
If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you.
 
In this episode you’ll discover:
  • Why you shouldn't rely on a single point of failure
  • Taking influence from other businesses outside of your industry
  • Creating income stability with a better business model
  • How to stay away from becoming an “inbred business”
  • How successful entrepreneurs deal with roadblocks
  • Sharing knowledge with your “competition”

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Podcast

How To Stop The “Feast Or Famine Cycle”

Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out?
 
I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening.
 
Surrounded by business owners of all types, from an 18-year-old with a $250K landscaping business to people bringing in $10M+, I soaked in anything and everything that's working in business today.
 
My big takeaway?
 
Hormozi and his team harped on one core principle – finding and fixing the root cause of business bottlenecks.
 
And for 95% of freelancers, this boils down to one thing… lead generation.
 
In our latest podcast episode, I break down Hormozi's method that helped scale businesses to millions.
 
Don't let the feast-or-famine cycle continue for the rest of your life. Learn how to generate a steady stream of leads so you get to take control of your income.
 
In this episode you’ll discover:
  • What I learned from the Hormozi's retreat
  • Why it's important to find and eliminate bottlenecks in your business
  • The things holding your business back
  • Using paid ads for your business
  • Testing ads the way the Hormozi's do
  • Why this is all worth the effort

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Podcast

The 4 BIGGEST Things That Will Help You Charge More

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.
 
This is how you can charge more without losing clients or getting rejected.
 
This is how you make your clients SO happy that they refer all their friends to you.
 
This is how you become more attractive to your “dream clients”.
 
And this framework comes from a business owner earning over $100,000,000 per year… so you know this stuff works.
 
Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.
 
99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.
 
In this episode you’ll discover:
  • Focusing on the end goal, not the short term
  • The value exchange
  • The importance of social proof and perceived likelihood of achievement
  • How to close bigger deals
  • How time delay affects pricing and client acquisition
  • The expert wins: why experts get the job 9 times out of 10
  • Why adding friction is a recipe for losing clients

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Podcast

How To Budget When Your Income Is Inconsistent

Ever had a $20k month followed by a $1,200 month? Freelancing can be a wild ride. Even with solid client acquisition, those feast-or-famine cycles can stress anyone out.
 
In our latest podcast episode, we're diving into something called dynamic budgeting.
 
This is the secret to turning chaos into consistency.
 
This is what creates a financial buffer in your business.
 
This is what gives you the breathing room to say no to bad projects and yes to those projects you love.
 
Listen now to learn:
  • How to create a realistic budget as a freelancer
  • The best tools for tracking expenses without the headache.
  • Strategies to build an “oh sh*t” fund
No more financial roller coasters. Let’s make freelancing sustainable and stress-free.
 
In this episode you’ll discover:
  • The no-so-obvious reason budgeting is crucial for freelancers
  • Dynamic budgeting for your lifestyle
  • Combined vs. independent budgets
  • Using your averages to create your budget
  • Factoring in fixed and variable expenses
  • Budgeting for the “stupid tax”
  • 3 steps to take for your budget
  • How to compensate for low-income months
  • Our top tools to use for your budget

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Podcast

12 Things You Can’t Ignore If You Want to Thrive as a Freelancer

Ready for some tough love? This week's episode of the Six Figure Creative Podcast is a wake-up call for freelancers stuck in “survival mode”.
 
Here's the big question… are you letting your emotions run your business? If the answer is yes, it’s time to change that.
 
In this episode, I break down:
  • The 12 things you can't ignore to build a thriving freelance business.
  • The brutal truth about why most freelancers fail.
  • A powerful mindset shift to turn your business struggles into triumphs.
Stop letting feast-or-famine cycles dictate your life. It's time to build a sustainable, fulfilling freelance business that doesn't crumble at the first sign of trouble.
 
In this episode you’ll discover:
  • Why emotions are ruining our businesses
  • How running a business adds tasks to your plate
  • The 12 roles and responsibilities of any business owner
  • Why Brian almost passed out during his first gym session
  • Your choices if you can't go back to a day job
  • Getting a personal trainer for your business