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Earning $800k As An Artist By Using Marketing And Metrics To Dominate A Niche | With Blake Jamieson

It's hard to make a living as a creative, and it can seem even harder if you're trying to do it on your own.

You can't just throw paint at the canvas, music into Pro Tools, or words onto paper and expect people to buy it.

Blake Jamieson started with a plan, knowing that he would have to work every day, build his brand, put in the hours, and never stop learning. He also knew that there are no shortcuts when it comes to success. 

Listen now to hear Blake discuss his journey from the beginning to where he is now, creating high-value art pieces for athletes and major companies such as Topps!

In this episode you’ll discover:

  • How Blake moved from a career in digital marketing to creating art
  • Why a self discovery trip might be valuable to you
  • How going all in can boost your career
  • What separates a great creative from an average creative
  • How to set your prices as a creative
  • Why creative thinking and business go hand in hand
  • How you can get a celebrity’s attention (without being creepy)
  • Why having an agent or manager isn’t always a good thing
  • What NFTs are, and how you can harness their power
  • Why NFTs are so powerful

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How to Ethically Upsell Your Clients To Increase Your Income | With Lizzie Pierce

Want to know the quickest way to earn more? Increase your rates. 

Everyone knows this advice, but few have the confidence to pull it off regularly. 

If you struggle with this, you’re not alone. Here’s the good news; there are multiple ways to increase your income.

One of the best ways is by introducing “upsells” into your sales process. This is when a client comes to you for one thing, but you identify other services they may benefit from in order to reach their goals. 

In this interview, Lizzie Pierce shares her wisdom from multiple years of experience running a six-figure video production company.

Her company regularly upsells clients by pitching a vision of a larger project than originally planned, then turning that small-dollar production project into a major one involving teams or freelancers. 

Whether or not you work with a team, this method can be a fantastic way to increase your income without ever having to raise your rates. 

In this episode you’ll discover:

  • How Lizzie convinced a client to publish a promo video about sexting
  • How to understand a client’s wants vs. their needs
  • Why Lizzie is able to upsell customers in one aspect of her business to another part of her business
  • How to offer multiple services without diluting your branding
  • Why you need to add a margin to contract work
  • How your “scene” impacts your work
  • How to grow your business creatively
  • Why Fresno is the new 6 Figure Creative example of a dead city

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Breaking 6 Figures Within Two Years Of Moving To A Brand New City | With Rodrigo Tasca

You want to start or grow a business, but you’re not sure where to begin.

There are so many different ways to start your business that it can be hard to choose which one is right for you. 

In this episode, Rodrigo Tasca shares his story of how he went from working catering jobs in New York City to running a 6 figure videography business in south Florida. Listen now to hear more of this American Dream story!

In this episode you’ll discover:

  • How Gary V inspired Rodrigo to start his business
  • Why you need to jump in and go for it
  • Whether or not you should do free work
  • How to get more clients
  • How you can find your niche 
  • How sacrifices result in success
  • How to position yourself in the market
  • How networking leads to more work

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The Three Marketing Methods ALL Freelancers Need to Know About

We've all heard the stories of creatives who are struggling to grow their business, and it's easy to feel like you're just not doing enough. Others feel like using marketing is “selling out” and not genuine.

The fact is, every business needs marketing. There are a lot of marketing strategies out there that can help you get more clients and make more money, but which ones should you be using?

In this episode of the 6 Figure Creative Podcast we discuss three different methods for getting more clients that all creatives should be aware of.

In this episode you’ll discover:

  • Why creatives shouldn’t be allergic to marketing
  • What kind of marketing most people think of
  • Why small businesses shouldn’t copy massive company’s marketing methods
  • How to craft a good advertisement
  • How to make informed decisions about your marketing
  • What Go-Giver Marketing is
  • How communication and setting expectations in advance lets you draw a line
  • Why you don’t want to be an “icky” marketer

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Modern Marketing For Creatives | How Matt Ramsey Built A Vocal Coaching Empire

99 out of 100 creatives SUCK at marketing (and I'm being a bit generous here). They're either stuck in 2010 doing things that no longer work or they're completely “allergic” to marketing altogether.

You may be incredible at what you do, but if no one knows you exist, then what’s the point? 

You’re actually HURTING people by not improving your marketing because now people are paying someone worse than you for an inferior service (or product). 

It’s actually your duty to market yourself. 

The good news is you don’t have to be one of those try-hard spammy internet marketers. You can actually market yourself just by simply helping people. 

Don’t believe me? 

Then listen to this week’s interview with Matt Ramsey. He’s built an incredible business using modern marketing techniques that bring his ideal clients directly to him.

The techniques he shares in this interview can be used by pretty much any freelance creative who’s willing to put in the effort.  

 

In this episode you’ll discover:

  • How Matt adapted to the demise of his budding marketing career
  • Why experience in the advertising world can help freelance business owners
  • Why some businesses should focus on SEO… And others might not need to
  • How to skillfully trade services
  • How you can find the right keywords for your business
  • Why lead magnets are important for creative businesses
  • How you can harness the power of the internet to grow your business

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How One Freelancer Earns Over $300k Per Year Copywriting On Fiverr | With Alexandra Fasulo

Freelance creatives are struggling to make a living. The competition is fierce and the job market is saturated with new talent every day.

In this interview, Alex shares her story of going from a soul-sucking corporate job to Fiverr millionaire in just a few years. She also shares her advice for freelancers looking to get ahead in their creative careers, including how she got started on Fiverr, what it's like being an entrepreneur, and why you should consider starting your own business. 

This podcast will help freelance creatives understand that they don't have to settle for low pay or long hours – they can be their own boss! It will give them tips on how they too can create a successful side hustle while working full time as well as valuable insight into the world of entrepreneurship.

In this episode you’ll discover:

  • How your drive affects your business’ success
  • Why Fiverr might be an ok way to launch your business
  • Why working 10-12 hours a day isn’t always the right move
  • How to handle internet haters
  • How you can pivot away from using platforms like Fiverr once you’re established
  • How to deal with imposter syndrome
  • Why it takes time to grow a business
  • Why Fiverr may or may not be good for creative entrepreneurs

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Forging Your Own Creative Path, Overcoming Depression, And Escaping The American Scheme | With Scotty Russell

You don't need to have all the answers

You don't need to map out every single step on your journey. 

Just take the next scary step. 

We're all guilty of this to some degree. We want to know every single detail and create a solution to every single potential problem that COULD come up. 

We put off creating, launching, growing, selling, marketing, or whatever we know we need to do.

This episode of the 6 Figure Creative podcast is the much-needed kick in the ass to overcome one of the greatest obstacles to success…

Fear.

In this episode you’ll discover:

  • How college affects your career as a creative
  • How to build an audience
  • What types of people to avoid
  • Why you need to embrace (some) fear
  • How failure leads to success
  • Why you should just do it
  • Why degrees don’t matter in creative fields
  • How taking bite sized chunks helps your business

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Why “Sales” Doesn’t Have To Be A Dirty Word For Creatives | With Bob Burg, Author Of The Go-Giver

As creatives, we cringe at the thought of being too “salesy”. 

We tend to be so “allergic to sales” that we swing too far in the opposite direction and miss out on winning gigs that we would, could, and should have won. 

What if there was a way to get clients without having to resort to being that desperate, annoying person we all know and avoid? 

It’s called being a Go-Giver. 

Of all the books we’ve mentioned on the podcast, there’s one that outranks them all – longtime listeners will know that it’s The Go-Giver by Bob Burg and John David Mann.

It’s an amazing book about how to get what you want without pushing away those around you.  

Today, Bob Burg joins us to talk about the book, and share wisdom about the content and principles brought to light within The Go-Giver.

Listen now to hear Bob’s chat with Chris and Brian, with ideas on how creatives can best apply the go-giver principles!

In this episode you’ll discover:

  • How Bob Burg came to write The Go-Giver
  • Why creatives have trouble selling
  • How taking focus from yourself and applying it to others helps you
  • Why customers won’t buy from you for you
  • How to be a go-giver in a business that isn’t scalable
  • What the difference between money and value is
  • Why we need to be aware of what people value
  • How the go-giver approach can be adapted to different personalities

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How To Build A Multi-Six Figure Video Production Business Using Cold Emails | With Anthony Craparotta

Most freelance creatives face one large problem: they need more clients. This is the same problem Anthony Craparotta faced when he launched Lyricvids.com.

Anthony offered an amazing service, but struggled to fill his calendar with paid work. Instead of sitting around, relying on “hope marketing”, he took marketing into his own hands and started emailing his ideal clients. 

These people had no idea he existed, but he was able to turn them from strangers into clients. 

Fast forward to 2018 and he was able to break 6 figures. The best part is that he’s been able to double LyricVids income every year since then… all from cold emails. 

Learn more about growing from a small side hustle to a thriving freelance business with Anthony Craparotta on this week’s episode of the 6 Figure Creative Podcast!

In this episode you’ll discover:

  • How to grow your client base without sleazy sales techniques
  • Why niching down boosts your sales
  • How to create an effective cold outreach sales team
  • How to build a website that converts well
  • Why a CRM is vital to a successful business
  • How to raise your rates over time
  • Why getting more customers relies on proof of authority
  • How to build a passive referral system
  • How a referral team could help boost your business

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Podcast

Welcome To The 6 Figure Creative Podcast: Your Guide to Running A Profitable Freelance Business

If you're a freelance creative who's been trying to earn a living from your passion, but feel stuck, unmotivated, or just don't see a clear path forward, this podcast is for you. 

In this episode, we talk about what to expect from the 6 Figure Creative Podcast moving forward, how it's different from The Six Figure Home Studio Podcast, and why it will absolutely be worth your time every single week.