Category: Podcast

As a freelance creative, you probably have thought “if only I could close one more deal a month I’d be much better off.”

Closing more deals can result from many different variables, but one of the easiest ways to increase your odds is by reframing your sales calls to focus on the client and how your service will change their life.

Listen now to hear Ben Hartley of the Six Figure Photography Podcast share his advice so you can close more sales in your creative business!

In this episode you’ll discover:

• How you’re shooting yourself in the foot by focusing on what you provide
• Why sales is about the outcome
• How to navigate sales as a creative
• How to escape the “technician mindset”
• Why you need to show your clients they’re worth investing in themselves
• How to close more sales

The creative industry is full of pitfalls – and there are nine common mistakes that creatives make when starting their own business or freelancing.

In this episode, Brian and Chris discuss these problems and provide solutions to help you avoid them!

Listen now as we dive into each topic specifically so you can learn what not to do in order to save time and money!

In this episode you’ll discover:

• How to serve your clients well
• Why niching down is the right choice to grow your business
• How getting a logo made is usually procrastination
• Why overconsuming educational content is harmful
• Why you’re destroying your business if you don’t have a portfolio
• How to harness case studies in your business
• How the jack of all trades loses authority
• Why you need to close sales over the phone

It's hard to make a living as a creative, and it can seem even harder if you're trying to do it on your own.

You can't just throw paint at the canvas, music into Pro Tools, or words onto paper and expect people to buy it.

Blake Jamieson started with a plan, knowing that he would have to work every day, build his brand, put in the hours, and never stop learning. He also knew that there are no shortcuts when it comes to success. 

Listen now to hear Blake discuss his journey from the beginning to where he is now, creating high-value art pieces for athletes and major companies such as Topps!

In this episode you’ll discover:

• How Blake moved from a career in digital marketing to creating art
• Why a self discovery trip might be valuable to you
• How going all in can boost your career
• What separates a great creative from an average creative
• How to set your prices as a creative
• Why creative thinking and business go hand in hand
• How you can get a celebrity’s attention (without being creepy)
• Why having an agent or manager isn’t always a good thing
• What NFTs are, and how you can harness their power
• Why NFTs are so powerful

Want to know the quickest way to earn more? Increase your rates. 

Everyone knows this advice, but few have the confidence to pull it off regularly. 

If you struggle with this, you’re not alone. Here’s the good news; there are multiple ways to increase your income.

One of the best ways is by introducing “upsells” into your sales process. This is when a client comes to you for one thing, but you identify other services they may benefit from in order to reach their goals. 

In this interview, Lizzie Pierce shares her wisdom from multiple years of experience running a six-figure video production company.

Her company regularly upsells clients by pitching a vision of a larger project than originally planned, then turning that small-dollar production project into a major one involving teams or freelancers. 

Whether or not you work with a team, this method can be a fantastic way to increase your income without ever having to raise your rates. 

In this episode you’ll discover:

• How Lizzie convinced a client to publish a promo video about sexting
• How to understand a client’s wants vs. their needs
• Why Lizzie is able to upsell customers in one aspect of her business to another part of her business
• How to offer multiple services without diluting your branding
• Why you need to add a margin to contract work
• How your “scene” impacts your work
• How to grow your business creatively
• Why Fresno is the new 6 Figure Creative example of a dead city

You want to start or grow a business, but you’re not sure where to begin.

There are so many different ways to start your business that it can be hard to choose which one is right for you. 

In this episode, Rodrigo Tasca shares his story of how he went from working catering jobs in New York City to running a 6 figure videography business in south Florida. Listen now to hear more of this American Dream story!

In this episode you’ll discover:

• How Gary V inspired Rodrigo to start his business
• Why you need to jump in and go for it
• Whether or not you should do free work
• How to get more clients
• How you can find your niche 
• How sacrifices result in success
• How to position yourself in the market
• How networking leads to more work

We've all heard the stories of creatives who are struggling to grow their business, and it's easy to feel like you're just not doing enough. Others feel like using marketing is “selling out” and not genuine.

The fact is, every business needs marketing. There are a lot of marketing strategies out there that can help you get more clients and make more money, but which ones should you be using?

In this episode of the 6 Figure Creative Podcast we discuss three different methods for getting more clients that all creatives should be aware of.

In this episode you’ll discover:

• Why creatives shouldn’t be allergic to marketing
• What kind of marketing most people think of
• Why small businesses shouldn’t copy massive company’s marketing methods
• How to craft a good advertisement
• How to make informed decisions about your marketing
• What Go-Giver Marketing is
• How communication and setting expectations in advance lets you draw a line
• Why you don’t want to be an “icky” marketer

99 out of 100 creatives SUCK at marketing (and I'm being a bit generous here). They're either stuck in 2010 doing things that no longer work or they're completely “allergic” to marketing altogether.

You may be incredible at what you do, but if no one knows you exist, then what’s the point? 

You’re actually HURTING people by not improving your marketing because now people are paying someone worse than you for an inferior service (or product). 

It’s actually your duty to market yourself. 

The good news is you don’t have to be one of those try-hard spammy internet marketers. You can actually market yourself just by simply helping people. 

Don’t believe me? 

Then listen to this week’s interview with Matt Ramsey. He’s built an incredible business using modern marketing techniques that bring his ideal clients directly to him.

The techniques he shares in this interview can be used by pretty much any freelance creative who’s willing to put in the effort.  

In this episode you’ll discover:

• How Matt adapted to the demise of his budding marketing career
• Why experience in the advertising world can help freelance business owners
• Why some businesses should focus on SEO… And others might not need to
• How to skillfully trade services
• How you can find the right keywords for your business
• Why lead magnets are important for creative businesses
• How you can harness the power of the internet to grow your business

You don't need to have all the answers. 

You don't need to map out every single step on your journey. 

Just take the next scary step. 

We're all guilty of this to some degree. We want to know every single detail and create a solution to every single potential problem that COULD come up. 

We put off creating, launching, growing, selling, marketing, or whatever we know we need to do.

This episode of the 6 Figure Creative podcast is the much-needed kick in the ass to overcome one of the greatest obstacles to success…

Fear.

In this episode you’ll discover:

• How college affects your career as a creative
• How to build an audience
• What types of people to avoid
• Why you need to embrace (some) fear
• How failure leads to success
• Why you should just do it
• Why degrees don’t matter in creative fields
• How taking bite sized chunks helps your business