Why “Sales” Doesn’t Have To Be A Dirty Word For Creatives | With Bob Burg, Author Of The Go-Giver

As creatives, we cringe at the thought of being too “salesy”. 

We tend to be so “allergic to sales” that we swing too far in the opposite direction and miss out on winning gigs that we would, could, and should have won. 

What if there was a way to get clients without having to resort to being that desperate, annoying person we all know and avoid? 

It’s called being a Go-Giver. 

Of all the books we’ve mentioned on the podcast, there’s one that outranks them all – longtime listeners will know that it’s The Go-Giver by Bob Burg and John David Mann.

It’s an amazing book about how to get what you want without pushing away those around you.  

Today, Bob Burg joins us to talk about the book, and share wisdom about the content and principles brought to light within The Go-Giver.

Listen now to hear Bob’s chat with Chris and Brian, with ideas on how creatives can best apply the go-giver principles!

In this episode you’ll discover:

  • How Bob Burg came to write The Go-Giver
  • Why creatives have trouble selling
  • How taking focus from yourself and applying it to others helps you
  • Why customers won’t buy from you for you
  • How to be a go-giver in a business that isn’t scalable
  • What the difference between money and value is
  • Why we need to be aware of what people value
  • How the go-giver approach can be adapted to different personalities